Marketing for financial Services Essay Example | Topics and Well Written Essays - 750 words

Marketing for financial Services - Essay Example She presented the reference of Dr. Hassan who had also taken a commercial loan and had successfully paid it off. The customer had already informed the Credit officer of her inability to provide any collateral for which she gave the reference to compensate the collateral. Now after two weeks of filing the application, the bank has rejected her loan on the premise that she cannot provide collateral and this thing was also not mentioned to her earlier in the meetings. The customer is angrier of the fact that the bank made her wait for one more week in telling their insufficiency for providing the loan. They could have told it on the very day itself when she had informed them of this thing. However, they delayed the process which resulted in customer not being able to apply to other banks and wasting her time. The consequences of this situation get translated in dual ways as there are two customers involved in this service encounter- first is the lady herself who has applied for the loan and second is Dr. Hassan who is an existing customer of the bank. The lady is a new customer for the bank and came to them on the reference of Dr. Hassan as she was unable to provide any collateral. Definitely Dr. Hassan had been positive and confident towards the bank services and professionalism for which he introduced her to the bank. However, the bank not only failed in providing timely and detailed information, but also made a negative impression on a new customer which will definitely result in a loss. From Dr. Hassan’s perspective, he spread positive word of mouth for the bank and brought a new customer for the bank but the bank did not recognize this opportunity and failed to acknowledge the interest and goodwill of Dr. Hassan. After this service encounter failure, Dr. Hassan might not feel encouraged to promote or introduce the bank services to any other relative or friend of his. Thus, the bank fails in maintaining relationship with its existing customer also

Human Anatomy Structural Levels of Organization Essay

Human Anatomy Structural Levels of Organization - Essay Example These cells appear single in simpler creatures and appear grouped in multi-cellular organisms. A group of cells constitute the tissue levels which are composed of similar cells that perform a common function. In the human body there are four basic tissues types: epithelium, muscle, connective and nervous tissue and each type perform a common function. These tissue types within the body in turn combine to form the organ level. An organ can be composed of two to four tissue types performing a specific function. The combination of tissue types allow for complex functions to be performed within the organs. Each organ such as the stomach, liver, heart and blood vessel, within the body perform a specific function which contributes to the working of the human body. In the next organ system level, certain organs work together to perform a function such as the heart and the blood vessels of the cardiovascular system as both blood circulation and pumping of the heart is required for the proper functioning of the system. The final level of organization within the human body is the organismal level which includes all the above structural components that work together to promote optimum functioning of the human body. Reference Marieb, Elaine. N. Human Anatomy & Physiology. India: Pearson Education, 1989. Google books. Web. 1 March 2011.