The Effects Of Climate Change On The Earth - 1210 Words

Climate change can be a very controversial topic because many people are skeptical about whether or not it is caused by humans, or if it even exists. Regardless of whether people believe in climate change or not, there is an immense amount of evidence to support that the earth’s core temperature is slowly rising, and humans are directly causing it. Everything humans do impacts the earth in some way. Many of the resources needed for everyday life are retrieved in ways that are harming the planet. For example, burning coal for energy releases immense amounts of chemical pollutants into the air. Humans greatest contribution to pollution and the largest cause to climate change, is the burning of fossil fuels like coal and oil. The process releases large amounts of Carbon Dioxide into the air, trapping in the heat and causing â€Å"the greenhouse† effect. Vitousek stated, that the burning of fossil fuels â€Å"has increased carbon dioxide concentrations from -280 to 355 uIL /L since 1800† (2). Scientist have been able to piece together records of the earth’s climate dating back several thousands of years, up until the Industrial Revolution all the gradual changes in the earth climate could be explained due to natural phenomenon. Only the recent climate changes from the last few hundred years cannot be explained by natural causes alone. This is such a prominent issue because so much of the things we depend on in our society come from the burning of these greenhouse gasses. Most of ourShow MoreRelatedThe Effects Of Climate Change On The Earth1679 Words   |  7 PagesThe studies of Earth have showed that in the last hundred years, the temperature has gone up one degree Fahrenheit. Even just one degree can make a big difference to the Earth’s natural form. The warming of the Earth has caused the snow and ice to melt much faster and the ocean levels to rise. In the next hundred years the effects will be more severe. There are normally cooler parts of the Earth that are heavily impacted by climate change. Some that have been observed are the land areas in the ArcticRead MoreThe Effects Of Climate Change On Earth1267 Words   |  6 Pagesmatter, this is not the first time that climate change has affected the planet in the past there were many problems to the earth millions of years ago. There were five major ice ages from the longest and first scientists believe occurred was two point four to two point one billion years ago during the early Proterozoic Eon there was an ice age formed and it was the Huronian. The second ice age was the cryogenian and it has been known that it produced a snowball earth in which permanent sea ice extendedRead MoreThe Effects Of Climate Change On The Earth1668 Words   |  7 PagesThe studies of Earth have shown that in the last hundred years, the temperature has gone up one degree Fahrenheit. Even just one degree can make a big difference to the Earth’s natu ral form. The warming of the Earth has caused the snow and ice to melt much faster and the ocean levels to rise. In the next hundred years the effects will be more severe. There are normally cooler parts of the Earth that are heavily impacted by climate change. Some that have been observed are the land areas in the ArcticRead MoreClimate Change And Its Effects On The Earth942 Words   |  4 PagesThe amount of Green House Gas (GHG) emissions that are produced and released in the atmosphere from Canada, the United States (U.S), and many other countries, is a big issue for the planet’s health since it causes climate change. Climate change has various damaging effects on the earth. It can cause severe weather such as floods, droughts, etc. Some political parties agree that a carbon pricing policy should be implemented, like the Green party, New Democratic Party (NDP), and the Liberals, whileRead MoreThe Effects Of Climate Change On The Earth1358 Words   |  6 PagesEurope. Climate change is classed as any alteration in global weather patterns over a period of time. However the climate change the earth is currently experiencing is far from anyt hing ever experienced before and its 99% certain that it has been caused by human industrialisation. Like anything that affects the earth on a global scale it affects everything including microorganisms and therefore disease. Climate change is causing disease to spread and increase in severity. The main adverse effects causingRead MoreClimate Change And Its Effect On Earth Essay1293 Words   |  6 Pages What is climate change? Climate change, additionally called an unnatural weather change, alludes to the ascent in normal surface temperatures on Earth. The present warming pattern is of specific essentialness on the grounds that the majority of it is likely human-incited and continuing at a rate that is exceptional in the previous 1,300 years. Earth-circling satellites and other innovative advances have empowered researchers to see the comprehensive view, gathering a wide range of sorts of dataRead MoreThe Effects Of Climate Change On The Earth1256 Words   |  6 PagesClimate change is the process of change in average long term weather patterns. These long term changes can be limited to small local areas such as cities or countries, large broad areas or cover the overall climate of Earth. Climate change occurs naturally due to the orbit of the Earth, ocean changes, changes in solar radiation levels and volcanic disasters. Although these natural influences do play a part in climate change most scientists believe that the rate of climate change that the Earth hasRead MoreThe Effects Of Climate Change On Earth Essay2260 Words   |  10 Pagescontributions to Climate Change are constant, and not going slowing down without changes. Climate Change is the changing of global weather and temperatures at an abnormal rate. Most activities in our everyday lives has made a contribution, whether it be the technology being used or the cars being driven --- with that, many choose to ignore Climate Change, proceeding with their everyday activity. Meanwhile, on a global scale, the rate of these changes is detrimental to life on earth. NASA explicitlyRead MoreThe Effects Of Climate Change On Earth1695 Words   |  7 Pagestemperatures to date. Around this time, droughts, wildfires and other notable weather episodes lessened in rarity. These new visible extreme events were quickly blamed on climate change by the masses. However, it may or may not be true that these climactic incidents are symptomatic of an environmental imbalance. Climate change is defined as an accentuated difference in averages of weather circumstances or in intense meteorological occurrences for a given time. Studies do show that temperatures areRead MoreThe Effects Of Climate Change On Earth2580 Words   |  11 Pagessubstantial effect on Earth, one of the most noteworthy being climate change, with the significant increase in the concentration of greenhouses gases altering the climate of Earth (Walker and Steffen, 1997). The potential causes of climate change are a complex su bject, with a wide variety of interwoven causes and consequences from both biogeophysical and human related sources (Peterson et al., 1997). While ecosystems have previously shown some ability to naturally adapt to climate change, this resilience

My Visit At The Huntington Museum Of Art - 1020 Words

The first thing I noticed at the Huntington Museum of Art was how quiet and empty it was. This was not displeasing however--quite the opposite in fact. The atmosphere was perfect for contemplation and thought, which is exactly what I want in a museum. I was still surprised of course; my visit to the Art Institute of Chicago had been very different. Unlike in Huntington, Chicago’s museum was packed to the brim, and the people within it practically shouting just to be heard. It is very easy to decide which one I liked more, in terms of surroundings anyway. As I walked along, my footsteps echoing, I could not help but feel like there was something missing. The art was perfectly fine, but there was a lack of liveliness to the place, something that Chicago had in spades. I remember noticing that the art only had names, and no descriptions. This was something I disliked extremely. It is nice to look at images I suppose, but I want some history. I want the time period, and a descript ion of the artist, two things that play a huge role in what a painting is actually about. I felt like I should just naturally understand what each piece of art was trying to describe to me, which was an irritating feeling. It only took me about twenty minutes to go through the entire museum. Nothing really drew me in, except for a couple of pieces. This was entirely different from my visit to the Art Institute of Chicago. There, almost everything drew me in. All the paintings, and especially some ofShow MoreRelatedConnecticut State Project : Connecticut1191 Words   |  5 Pagesthinks of Connecticut they may think of Yale University, institution where one of my great grandfathers were graduated, a prestigious pulmonologist where he was specialized of Tuberculosis, his name is Theodore Learnard Badger. A quick fact that you probably didn’t know about Connecticut is that it’s called the Nutmeg State. Other symbols from this state are: Mystic Seaport, Mark Twain (house), Wadsworth Atheneum Museum of Art, Antiques Trail, Mohegan Sun Casino and the well known Science Center. TheseRead MoreMcdonal Class 12 Project7889 Words   |  32 Pagesindividuals and organizations. I would like to extend my sincere thanks to all of them. I thank my God for providing me with everything that I required in completing this project. I am highly indebted to the Teacher in Charge Mr. James Thomas for his guidance and constant supervision as well as for providing necessary information regarding the project amp; also for his support in completing the project. I would like to express my gratitude towards my parents for their kind co-operation and encouragementRead MoreHemp Cultivation in China42289 Words   |  170 Pageshost-suitability to Meloidogyne (low values for GAL and EGG in Table 1), are unambiguously favourable. Corrections B. De Groot 1995. Hemp pulp and paper production: Paper from hemp woody core. Journal of the International Hemp Association 2(1): 31-34 â€Å"In my paper, the last sentence of the third column on page 33 should have been printed as: ‘Alkaline pulping, with sodium hydroxide only (without sulphide) is a potential pulping process for hemp woody core, and a basis for alkaline-oxygen and alkaline peroxideRead MoreExploring Corporate Strategy - Case164366 Words   |  658 Pageshow a small player survives in a globalising market. ST Electronics – total quality management for business excellence. Sony (A) – a diverse hi-tech multinational responds to change with repeated reorganisations. Arts Council – changes in structure and responsibilities in funding the arts in the UK. Tetra Pak – success through a project-based organisation structure. Fed-Ex – packaging new business models to deliver competitive advantage. Forestry Commission – from fo restry management to service provider:Read MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesNikki Ayana Jones Senior Managing Editor: Judy Leale Production Project Manager: Becca Groves Senior Operations Supervisor: Arnold Vila Operations Specialist: Cathleen Petersen Senior Art Director: Janet Slowik Art Director: Kenny Beck Text and Cover Designer: Wanda Espana OB Poll Graphics: Electra Graphics Cover Art: honey comb and a bee working / Shutterstock / LilKar Sr. Media Project Manager, Editorial: Denise Vaughn Media Project Manager, Production: Lisa Rinaldi Full-Service Project Management:Read MoreMarketing Mistakes and Successes175322 Words   |  702 Pagesthis 11th edition. Who would have thought that interest in mistakes would be so enduring? Many of you are past users, a few even for decades. I hope you will find this new edition a worthy successor to earlier editions. I think this may even be my best book. The new Google and Starbucks cases should arouse keen student interest, and may even inspire another generation of entrepreneurs. A fair number of the older cases have faced significant changes in the last few years, for better or forRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagesopportunities available to them at different times and in diverse settings. She places special emphasis on the important but often overlooked roles they played in politics, particularly those associated with resistance movements, and their contributions to arts and letters worldwide. Drawing on the essay collections and series on women in world history that she has edited over the past decade, Smith’s fully global perspectives make clear that even though gender parity has rarely been attained in any society

Estee Lauder Case 1 Analysis - 2757 Words

| | Table of Contents Case Abstract 3 Vision Statement Mission Statement 4 Vision Statement: 4 Mission Statement: 4 External Audit 5 Opportunities Threats 5 Competitive Profile Matrix (CPM) 6 External Factor Evaluation (EFE) Matrix 7 Internal Audit 8 Strengths Weakness 8 Financial Ratio Analysis 9 Internal Factor Evaluation (IFE) Matrix 10 SWOT Matrix 11 SPACE Matrix 12 Internal External Matrix 13 Recommendations 14 Case Abstract The Estee Lauder Companies Inc. engages in the manufacture, marketing, and sale of skin care, makeup, fragrance, and hair care products worldwide. It offers skin care products, including moisturizers, creams, lotions, cleansers, sun screens, and self-tanning products; and makeup products,†¦show more content†¦We used the same idea with Estee Lauder, L’Oreal, and Revlon. L’Oreal and Revlon is a real big competitor for Estee Lauder. Estee Lauder and L’Oreal perform above average on the CPM analysis. Revlon performed average compared how Estee Lauder and L’Oreal rated. | | Estee Lauder | L’Oreal | Revlon | Critical Success Factor | Weight | Rating | Score | Rating | Score | Rating | Score | Advertising | .13 | 3 | .39 | 4 | .52 | 4 | .52 | Product Quality | .12 | 4 | .48 | 4 | .48 | 3 | .36 | Price Competitiveness | .10 | 2 | .20 | 4 | .28 | 4 | .28 | Management | .12 | 3 | .36 | 2 | .24 | 2 | .24 | Financial Position | .10 | 3 | .30 | 3 | .3 0 | 3 | .30 | Customer Loyalty | .12 | 3 | .36 | 3 | .36 | 3 | .36 | Global Expansion | .09 | 4 | .36 | 2 | .18 | 2 | .18 | Sales Distribution | .08 | 3 | .24 | 3 | .24 | 2 | .16 | Manufacturing | .07 | 3 | .21 | 3 | .21 | 3 | .21 | Research and Development | .07 | 2 | .14 | 2 | .14 | 2 | .14 | Total: | 1.00 | | 3.04 | | 2.95 | | 2.75 | External Factor Evaluation (EFE) Matrix An External Factor Evaluation (EFE) allows strategies to summaries and evaluate economic, social, and cultural factor through the uses of a numerical rating. In our case we evaluated the EFE of Estee Lauder. By numerically scaling Estee Lauder’s opportunities and threats we analyzed the importance of the programs they have to offer. First assigning each factor a weight of importanceShow MoreRelatedEstee Lauder Case Analysis by Fred David 12th Edition1045 Words   |  5 PagesCase Background Està ©e Lauder Companies was a technologically advanced, innovative company which gained a worldwide reputation for elegance, luxury and superior quality. Està ©e Lauder Companies, Inc. which founded in 1946 is a U.S manufacturer and marketer of skin care, cosmetics, hair-care and fragrance products. The company’s headquarters are in Manhattan, New York City. The company launched with four products under its flagship brand but over the decades, the business has grown alongsideRead MoreEstà ©e Lauder Companies-Strategic-Management-Report3038 Words   |  13 PagesEstee Lauder Companies, Inc Strategic Management: Case Study Report Submitted to: Miss Farah Zarak Submitted by: Muhammad Owais Rana Abdur Rehman Bakhshi Muhammad Waqas Ranjha Jawwad Jahan Jahanzeb Khan Khawaja Omer Javed Dated: 22nd November 2011 Estee Lauder: Introduction Founded in 1946, this technologically advanced, innovative company has gained a worldwide reputation for elegance, luxury and superior quality. Estee Lauder Companies, Inc is a U.S manufacturer and marketer of skin care,Read MoreEstee Lauder8344 Words   |  34 Pages1.0 INTRODUCTION 1.1 COMPANY’S BACKGROUND Estee Lauder Company was founded in 1946 by Estee Lauder and her husband Joseph Lauder. It is a manufacturer and marketer of four cosmetic product lines, which include skin care, makeup, fragrances and hair care products in the world. In U.S. prestige cosmetics category, Estee Lauder Companies has a market share of about 46 percent. In 1948, Estee Lauder established their first department store account with Saks Fifth Avenue in New York. During the nextRead MoreEstee Lauder: Integrated Marketing Communications plan4637 Words   |  19 PagesExecutive Summary The purpose of this situation analysis is to identify internal and external factors that will have an impact on Estee Lauders integrated marketing communications program (IMC). A situation analysis is necessary to determine the position Estee Lauder is currently occupying, in terms of finances, promotional strategies, product range and brand image. A thorough analysis will help identify any opportunities and potential threats that the company may come across and the effect thatRead MoreEstee Lauder6308 Words   |  26 PagesEstee Lauder Companies, Inc. 1.0 Overview (Chronology) Estee Lauder, the founder of what is now a major cosmetics empire, started her business with a single jar of face cream that was mixed by her uncle, a chemist. Today, based in New York City, Estee Lauder is a manufacturer and marketer of four cosmetics product lines, like skin care, makeup, fragrances, and hair care products. These products are sold in over 130 countries and territories under different brand names, such as Estee Lauder, MACRead MoreEstee Lauder4843 Words   |  20 PagesStrategy Analysis I. Company Introduction Founded in 1946, the Està ©e Lauder Companies, Inc. is one of an American corporation in New York City. Està ©e Lauder is a manufacturer and market of four cosmetics product lines: skin care, make up, fragrances and hair care products. By integrating â€Å"High-Touch† aspect into all day-to-day business activities, this technologically advanced, innovative company has gained a worldwide reputation for elegance, luxury and superior quality. Each of the company’sRead MoreEstee Lauder9709 Words   |  39 PagesEstee Lauder Study Case Estee Lauder CASE STUDY ANALYSIS STRATEGIC MANAGEMENT (MGT 658) Prepared by: ACKNOWLEDGMENT Alhamdulillah, first of all we would like to thank ALLAH S.W.T as finally we were able to finish our assignments that have been given by lecturer to us. This task had been done with all afford by group members even though a little bit problem were happened among us while doing this assignment. Luckily all the problems can be settled down and we were able to adapt properly andRead MoreThe Scientific Management Principles Of Frederick Winslow Taylor3172 Words   |  13 Pagesorganization such as Estee Lauder, Wal-Mart and Foxconn and several others. According to The Economist (2006) McKinsey forecast has predicted that by 2005 companies with more than $1 billion in annual revenue will be exceeding 15,000 in numbers and 37% would be from an emerging market where there is a predominance of family control organizations. Estee Lauder, the American skincare and make-up company are a family controlled organization with a very chequered history. Williams P. Lauder (2006) had identifiedRead More International Marketing Essay2306 Words   |  10 PagesInternational Marketing The Cosmetics Industry Estee Lauder vs. Shiseido Cosmetics Introduction  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  The cosmetics business is a billion dollar industry. Every year, women are responsible for consuming millions of cosmetic products. The cosmetics industry is so large because of several factors. The media is a huge contributor to the intense pressure to look a certain way. The idea that â€Å"sex sells† is evident in gossip magazines, movies, advertisements, music, and more subtly-Read MoreEssay on Make Up Industry Marketing5151 Words   |  21 Pagesresearch of this category by magazine, newspaper, Internet, and over the counter knowledge. During research we found that Lanc#244;me, Estee Lauder, and Clinique were the top-selling prestige facial makeup brands in the United States. Lanc#244;me, is under the wing of parent company LOreal, and was founded in 1935. Estee Lauder was founded in 1946 and Estee Lauder Companies founded Clinique in 1968. Their target market ranges from women 18-45 years of age and its specific focus is professional Generation

Eponymous novel Essay Example For Students

Eponymous novel Essay During Jonathans stay in Transylvania, Dracula comes across as a threatening character. He says to Jonathan, be warned! , the exclamation marks suggests that he means what he says. Dracula warns Jonathan about wandering around his castle and hope to scare Jonathan into not venturing any further than his own room. Bram stoker is continuing to show the audience that Dracula is an evil character. He then proceeds to tell Jonathan what dates to put on his letters, June 12th, the second June 19th, and the third June 29th. The quotation suggests that Dracula has everything organised, So Bram Stoker is showing us that he is a very precise man and plans ahead. He wants us to see this as it will give the audience the impression that Dracula has Jonathan at his castle for a reason, creating suspense throughout the book. Dracula is also mentioned in Dr Sewards journal, by the lunatic, Reinfield. He refers to Dracula as master. The word master implies that to Reinfield he is a very important and powerful person and this is how Bram Stoker wants us to see him. We will write a custom essay on Eponymous novel specifically for you for only $16.38 $13.9/page Order now Also the audience may associate this with a master/slave relationship between the two characters which also suggests that Dracula is a very controlling character, giving the impression to the audience that Dracula is in control of lot of things. The last time we meet Jonathan is at the end of the book when all the characters finally come together to meet in one place. He is described through Minas eyes in a very positive way, bent on finishing their task. It shows that Bram Stoker wants us to see him as a very determined way. The phrase shows this because the word bent is telling the audience that they would do whatever it takes to finish the task. I also think that Bram Stoker wanted us to see him as quite a fearless person, nothing seemed to stop or even to hinder them. It seems that even though they could have been in peril danger, they kept going. So Bram Stoker is portraying him as a fearless and determined person. I think he wants the audience to see him like this because he is adding to the positive points about Jonathan, creating a good character, also maybe hinting the audience that he will do whatever it takes to get rid of Dracula. The last note made by Jonathan is 7 years on, But Bram Stoker is still portraying Jonathan as a good person and, well worth the pain we endured. Its saying that he doesnt regret a single thing, even though it caused him lots of pain and Bram Stoker wants us to see him as a good faithful man, and he believed that what he did was for a good cause. Stoker does this because he wants the audience to see him as proud person, In his last paragraph, Jonathan speaks of Mina and their son, this boy will someday know what a brave and gallant women his mother is. I think Bram Stoker wants us to see Jonathan as a very loving and caring person, especially towards Mina, as the way he describes her in the phrase, it shows he loves her dearly. We can tell this from the adjectives such as Gallant and brave. I think hes trying to show another side to Jonathan Harker, not just as a intellectual and determined, but also as a loving caring man. It is only at the end of the book that there is an entry from Dracula; I think Bram Stoker has done this so as not too much away until the end. When Mina sees Dracula she refers to him as the thing. .u8823ea8dada6bd6f9c3f613574bf97c6 , .u8823ea8dada6bd6f9c3f613574bf97c6 .postImageUrl , .u8823ea8dada6bd6f9c3f613574bf97c6 .centered-text-area { min-height: 80px; position: relative; } .u8823ea8dada6bd6f9c3f613574bf97c6 , .u8823ea8dada6bd6f9c3f613574bf97c6:hover , .u8823ea8dada6bd6f9c3f613574bf97c6:visited , .u8823ea8dada6bd6f9c3f613574bf97c6:active { border:0!important; } .u8823ea8dada6bd6f9c3f613574bf97c6 .clearfix:after { content: ""; display: table; clear: both; } .u8823ea8dada6bd6f9c3f613574bf97c6 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u8823ea8dada6bd6f9c3f613574bf97c6:active , .u8823ea8dada6bd6f9c3f613574bf97c6:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u8823ea8dada6bd6f9c3f613574bf97c6 .centered-text-area { width: 100%; position: relative ; } .u8823ea8dada6bd6f9c3f613574bf97c6 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u8823ea8dada6bd6f9c3f613574bf97c6 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u8823ea8dada6bd6f9c3f613574bf97c6 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u8823ea8dada6bd6f9c3f613574bf97c6:hover .ctaButton { background-color: #34495E!important; } .u8823ea8dada6bd6f9c3f613574bf97c6 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u8823ea8dada6bd6f9c3f613574bf97c6 .u8823ea8dada6bd6f9c3f613574bf97c6-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u8823ea8dada6bd6f9c3f613574bf97c6:after { content: ""; display: block; clear: both; } READ: Compare and contrast the ways in which different views of love are portrayed in "Remember" and "My Last Duchess" EssayThis is suggesting that she fears him, too scared to say his real name. So Bram Stoker is portraying Dracula as a person that people live in fear of, he is powerful. But even though he is described as an evil character all the way through the book, after Jonathan has kills him he said, There was in the face a look of peace. I think this could suggest that maybe Dracula didnt mean to be that evil and that he was glad his evil form had left the earth. So Bram Stoker is hinting to the audience that Dracula wasnt as cruel as he seemed. I think he is trying to make the audience slightly sympathetic towards him. The phrase passed from our sight, is used to describe Draculas death, Bram Stoker wants us to view Dracula as a controlling person, and it was a relief to Jonathan that the vampire had gone as last, because he even had an impression on Jonathan. I think he has done this to show just how powerful and controlling he was, because even the determined and fearless Jonathan was glad to see him die. Bram Stoker uses the phrase deathly pale to describe Dracula when he is in the coffin. The word deathly is effective and it suggests that he is more dead than alive and the comparison that Bram Stoker uses is trying to show us that he is quite a spooky individual. In conclusion I think that Bram Stoker manipulates his audience well. All the way through the book, he builds up Dracula as an evil, mysterious character by comparisons to death and evil colours such as red, yet at the end we do have some sympathy for him. He does the same for Jonathan Harker, but as a positive intellectual person through Jonathans own journal and notes. He presents him as a very organised and fearless person, as he notes down exact train times and goes to extremes to dispose of Dracula. I think these are the typical characteristics we expect the good person in a book to have, clever organised, an all-round person that faces out of the ordinary circumstances. The way that Bram Stoker controls his audience by creating suspense and not giving the whole game away, having the traditional good versus evil, keeps the audience guessing all the way through his eponymous novel.