Wednesday, August 26, 2020

The Pearl Essay Example for Free

The Pearl Essay The book †The Pearl, paints various exercises to a few orders, however more in business in light of the fact that the entire story rotates the selling of the pearl and the manner in which the various partners acted through. Kino the primary character, along with his significant other embarks to discover a pearl to get cash to treat their child Coyotito who has been chomped by a scorpion. They locate a major valuable pearl that changes the entire objective, from getting the youngster instructing him, purchasing a rifle, and improved life measures. This was excessively eager thus it was hard to arrive at it. The pearl gives us the two points of view about the idea of people. The ethical kind of individuals who have love and concern, particularly for their nuclear family and their neighborhood and those sorts of individuals who just spotlight on getting more extravagant regardless of the methods they use to store up property. Toward the start of the story, Kino is a guiltless placated father who thinks about his family in the most ideal manner conceivable (Steinbeck, Wagner-Martin, and Orozco, 1994). One point that exhibits this is when Kino shut his eyes to tune in to the melody of the family tune that was playing in his psyche Steinbeck, Wagner-Martin, and Orozco, 1994). At the time his kid is stung by a scorpion the neighbors indicated concern. Then again, human instinct likewise has a shortcoming, of concentrating on picking up riches and not connection. The absolute first picture is the one depicted by the specialist who never visited them however focused on the rich families as it were. As the story advances we see the powerlessness that exists in all individuals, as Kino changes from an honest adoring spouse to a criminal as a result of needing to be rich. Here the specialist also shows the conceit of individuals failing to mind, regardless of whether the lives of others are at serious risk. Coyotito could pass on yet the specialist clench hand needed cash before rewarding him. These are the two significant features of human life. This book is likewise significant for all business visionaries and set up representatives. All undertakings are planned for getting riches yet business morals requires a harmony between relating with individuals well and getting cash from great and certifiable business bargains. The book fixates on the voracity among agents, which will make them, utilize corrupt methods of getting rich, a training that is particularly against business morals. Among these are center men who get rich from exchanging with destitute individuals, giving them so little as their profits for the difficult work they have done. Kino speaks to the poor who work needed to see their fantasies, for example, sound and fair lives for their families, and instruction for their kids (Steinbeck, Wagner-Martin, and Orozco, 1994). The center men are the brokers who had interfaces abroad, who needed to purchase the pearl at a value that isn't worth speak to these eager harsh go betweens. It is likewise against business morals that individuals ought to overlook the corporate social duty and get detained on the dehumanizing impacts of picking up riches. Kino got some distance from his neighbors, and he excessively centered around giving really to his child as opposed to keeping center around passionate needs as material needs follow suite. Considering corporate social duty, this story obviously paints the presence of agents and associations, which won't see the general public, which is their objective market as significant partners that need regard, yet venturing stones to get more extravagant. The pearl fortune that came Kino’s way didn't increase the value of his locale, however made him right around an untouchable of a similar network. Any undertaking must have the qualities of dependability. In this, representatives must be straightforward and maintain trustworthiness or have loyalty in every way. The pearl purchasers added to the disintegrating of Kino’s dreams by not offering to purchase the pearl at great cost. In business as well, individuals ought to consistently be mindful; in quest for greatness they ought not be excessively driven and covetous. Kino’s was over yearning in the midst of an abusive society that would not permit him get the much he needed from the pearl. Development is consistently in little advances and Kino would have acknowledged to develop in shrewdness from the little that he was advertised. Business additionally muss bear the best feeling of equity and decency. This is to state that each strategy ought to be reasonable, have value in all cases and fairness in managing individuals everything being equal. Consistency and balance describes this point. The specialist ignored the destitute individuals and wouldn’t do his business with them. This is clear since he just stayed with Kino to treat Coyotito on the grounds that he realized the pearl would pay him. Each undertaking must likewise show the mindful mentality towards the individuals. In this story we see Kino gradually putting his entire self and might to the pearl overlooking that he should think about the family. Business and associations ought to likewise esteem city righteousness and citizenship, which is planned for taking a gander at how the nation all in all will profit by the organization or the organization’s adventure. They ought to thusly submit to the law, offer administrations to the network administrations, and to attempt in ensuring the earth. In the Pearl’s case, each one peered toward the pearl for their own motivations. Kino’s assailants needed to get the pearl from him in unlawful methods; Kino exclusively needed the ring to profit his family and had no designs to profit the whole network, to level best of his capacity (Steinbeck, Wagner-Martin, and Orozco, 1994). The story additionally shows that that those individuals awaiting for the pearl had no regard, a central thing business or corporate world. In section four, when Kino was selling the pearl, some took a gander at it and dismissed it as a unimportant peculiarity. The book, upon cautious reflections gives us the thought regarding the upright, and the un-righteous human instinct. It likewise gives us explicit qualities, for example, uprightness, regard, satisfaction, network equity and unprejudiced nature, and great citizenship. By utilizing the style of depicting a people who don't esteem business morals, the book upholds in its perusers a solid feeling of corporate social duty.

Saturday, August 22, 2020

Writing Prompts For College Essays

Writing Prompts For College EssaysWriting prompts for college essays should be a process that takes into account the level of experience required to write a senior thesis. It should also be able to take in the types of writing students will be required to do. There are some basic pointers for writing prompts that are tailored to each writing course you take and can be used when working on senior thesis writing.Writing prompts for college essays vary depending on the type of writing courses you are taking. One set of writing prompts that you need to consider would be the types of personal essays that students take. This means writing about anything from diary entries, letters or even a class paper. Each student is usually required to write about something in their own words in order to have the most coherent argument.Another set of writing prompts would be those writing prompts for those writing the essay. Students will often have to express their opinions or ideas on the subject of t heir college essays. Writing prompt writers can help to guide you as to the types of topics you need to write about and what you need to avoid in order to make sure your essay is as professional as possible.Writing prompts for college essays include how to write an essay on one's opinion and beliefs. This can mean writing about a particular point in time, a particular person or an idea. All opinions should be expressed and there are many good tips for how to do this. It is important to take note of the style guide and use it as a guide to making your essay come out sounding well written.Writing prompts for college essays have to take into account the purpose of the essay. Most writing is strictly academic, which means you will be expected to outline your arguments. You may also be required to conduct research. In either case, there are writing prompts that can be used to make sure that your essay is as professional as possible.Writing prompts for college essays are also designed to ensure that your content is grammatically correct. Many writing styles can contain typographical errors that detract from the quality of the article and it is important to avoid them at all costs. Grammatical mistakes, a poor topic and any other errors are all easily spotted by the writing prompt writers.Writing prompts for college essays also make sure that the essay is consistent throughout. Consistency is very important when it comes to writing articles, it needs to flow seamlessly from start to finish. If there are periods of different topics or paragraphs, the essay needs to flow smoothly and provide a good solid conclusion.Finally, in order to create a good article, a good essay will require a good structure. In order to write an excellent essay, the outline needs to include key points, key sections and key ideas. Writing prompts for college essays will help you write a structure that will work for you. Knowing what key points you need to cover and what key ideas you want to i nclude can make a huge difference in the final outcome of your writing.

Friday, August 21, 2020

Why does my kid have to move again

“Why does my kid have to move again” Before I get to the point of this entry, Ill answer a couple of questions. Karen asks: This is a bit random and irrelevant to your entry, but I was wondering. Whats the policy on non-MIT-students being in/visiting the dorms? I found the official policy here. Students are allowed to have guests, not to exceed three nights in any given week. Overnight guests are permitted in Institute Housing with the advance permission of all students of the room/suite in which the guest is staying. The host student(s) is (are) responsible for the conduct of her/his guests including damages caused by them. Students within Institute Housing are collectively responsible for their own conduct as well as the conduct of their guests. Sleeping overnight in the public areas of a House (e.g., lounges) is prohibited. Consideration should be given to the rights of roommates at all times. Personally, I cant recall having heard of anyone being hassled over a guest. Just use common sense. Viksit asks: resp. mam, i am an international student from INDIA.i have always been academically brilliant. i did my 10th in ICSE with 90.4%.but my 12th was not upto the mark.(i have applied for improvement for my 12th this year).i am an NTSE scholar.since i completed my senior secondary in 2004 i have been helping my dad in our family business. now i want to apply to some top us universities for my bachelors in mechanical eng.,MIT being my foremost preference followed by CALTECH and PRINCETON.i am expecting a SAT score of above 2300. what are my chances of admission to MIT.how can i improve them.? any help would be highly appreciated. Viksit, I cant tell you what your chances are of admission to MIT, because theres no formula that I can just plug someones stats into, much as College Confidential and the like might lead you to believe otherwise. Your stats sound like you are smart enough to do the work, so you should think whether you are a fit with MITs culture. MITs culture, in my observation, encourages risk-taking, passion, perseverance, resilience, and using ones knowledge and skills in a hands-on way. Stress something more unique than your stats on your application good stats speak for themselves, use your space to tell Admissions something they wouldnt know otherwise. And now, on to the point. By now, I suspect that a lot of my readers are incoming freshmen and their parents. One of the aspects of MIT life that tends to confuse these groups of people is the housing system, and how it works. The question that is the title of this entry is asked by dozens of parents every year, bewildered that their child doesnt know where he or she is going to be living next year when their neighbors child who is attending the local state school already knows his or her building, room number, and roommate. Read on, and Ill give you an answer At MIT, your living group is more than where you live. Its a way of life, a community, different from the multitude of other communities available. The admin-speak buzzword, which has become a joke amongst the student body, is microcommunity, as opposed to the campus-wide community, which is the macrocommunity. Ive written a number of entries on the importance of microcommunities at MIT, that together will paint a better picture than I would do in a paragraph or two in this entry: Beyond the Iron CurI mean, Mass Ave (The East Campus/West Campus divide) Classy Celebration, 5E-style (A hallmates birthday, with lots of pics of my hall and hallmates) Temp assignments and cautionary tales (Mistakes to avoid as a freshman choosing your living group) Venturing to far living groups (My adventures at two living groups that arent my own one dorm and one FSILG) Dorm Rush and Hall Rush (Last years Dorm Rush and my dorms Hall Rush, in words and pics) Finding heritage at MIT (If you dont read any of the others, read this one) The reason that this amazing system is able to exist is that students are largely allowed to choose where they live (there are some exceptions, like the still-controversial decision of a few years ago that prohibited freshmen from living in fraternities, sororities, or independent living groups, but thats a can of worms Ill stay out of for now). Something you chose yourself, with a preexisting culture whose direction you helped shape, and with people you can relate to, inspires more loyalty, passion, and participation than something that was chosen for you, and with the different options available, it would be ridiculous to not allow students to choose a student could end up in an environment that she found unlivable. The first step in the process of choice occurs during the summer. Incoming freshmen read descriptions of the different dorms and watch the i3 (Interactive Introduction to the Institute) videos prepared by the residents of each dorm. Many also got to see some of the dorms during CPW. Based on these impressions, they rank the different dorms or, in the case of the Cultural Houses, parts of dorms in order of preference. Each freshman is assigned a temp room based on these preferences and the availabillity of rooms in different dorms. Last year, everyone got one of their top three choices, and the large majority got one of their top two. But dont get settled in yet, the fun is just beginning The first few days of Orientation are largely dedicated to REX, popularly known as Dorm Rush. This is the time when you are actually choosing where to live after all, why would you choose a place without having explored your options in person, first? This is when you really get to learn about your options. The dorms have tours, events, and residents available to tell you about what life is like in that particular living group. As Dorm Rush comes to a close, you fill out a form online, where you can either choose to stay in your temp dorm or rank up to three others that youd rather be in (the Orientation Adjustment Lottery). Even if you stay in your temp dorm, youll have to switch rooms, so laziness isnt a good reason not to move. Dont worry, on Move-In Day, therell be plenty of people around to help you with your stuff. A quarter of last years freshmen at my dorm, East Campus, were temped somewhere other than East Campus. Dont worry about hurting anyones feelings by moving out uppe rclassmen want to see lots of moving around, so that people will be happy with where they chose to live! After the results of the Orientation Adjustment Lottery come out, and you know what your permanent dorm is, most dorms have an in-house rush where you choose between the different sections of the dorm. These sections lead to an even greater variety of cultures, and also promote a tight-knit feeling, because a hall of 40 will likely be closer-knit than a dorm of 350. Finally, for many people, the selection process doesnt end with moving in. They rush fraternities, sororities, and/or independent living groups (FSILGs) during scheduled rush periods, or during informal recruitment. Even though you cant live in these as a freshman, you can join them, and if you wish you can move into them as an upperclassman. Greek life isnt just for jocks and popular kids here. Some 40% or more of freshmen men join one of the two dozen or so fraternities, a healthy percentage of women join one of the five sororities, and a handful of students of all genders join one of the five ILGs.

Sunday, May 24, 2020

The Effects Of Climate Change On The Earth - 1210 Words

Climate change can be a very controversial topic because many people are skeptical about whether or not it is caused by humans, or if it even exists. Regardless of whether people believe in climate change or not, there is an immense amount of evidence to support that the earth’s core temperature is slowly rising, and humans are directly causing it. Everything humans do impacts the earth in some way. Many of the resources needed for everyday life are retrieved in ways that are harming the planet. For example, burning coal for energy releases immense amounts of chemical pollutants into the air. Humans greatest contribution to pollution and the largest cause to climate change, is the burning of fossil fuels like coal and oil. The process releases large amounts of Carbon Dioxide into the air, trapping in the heat and causing â€Å"the greenhouse† effect. Vitousek stated, that the burning of fossil fuels â€Å"has increased carbon dioxide concentrations from -280 to 355 uIL /L since 1800† (2). Scientist have been able to piece together records of the earth’s climate dating back several thousands of years, up until the Industrial Revolution all the gradual changes in the earth climate could be explained due to natural phenomenon. Only the recent climate changes from the last few hundred years cannot be explained by natural causes alone. This is such a prominent issue because so much of the things we depend on in our society come from the burning of these greenhouse gasses. Most of ourShow MoreRelatedThe Effects Of Climate Change On The Earth1679 Words   |  7 PagesThe studies of Earth have showed that in the last hundred years, the temperature has gone up one degree Fahrenheit. Even just one degree can make a big difference to the Earth’s natural form. The warming of the Earth has caused the snow and ice to melt much faster and the ocean levels to rise. In the next hundred years the effects will be more severe. There are normally cooler parts of the Earth that are heavily impacted by climate change. Some that have been observed are the land areas in the ArcticRead MoreThe Effects Of Climate Change On Earth1267 Words   |  6 Pagesmatter, this is not the first time that climate change has affected the planet in the past there were many problems to the earth millions of years ago. There were five major ice ages from the longest and first scientists believe occurred was two point four to two point one billion years ago during the early Proterozoic Eon there was an ice age formed and it was the Huronian. The second ice age was the cryogenian and it has been known that it produced a snowball earth in which permanent sea ice extendedRead MoreThe Effects Of Climate Change On The Earth1668 Words   |  7 PagesThe studies of Earth have shown that in the last hundred years, the temperature has gone up one degree Fahrenheit. Even just one degree can make a big difference to the Earth’s natu ral form. The warming of the Earth has caused the snow and ice to melt much faster and the ocean levels to rise. In the next hundred years the effects will be more severe. There are normally cooler parts of the Earth that are heavily impacted by climate change. Some that have been observed are the land areas in the ArcticRead MoreClimate Change And Its Effects On The Earth942 Words   |  4 PagesThe amount of Green House Gas (GHG) emissions that are produced and released in the atmosphere from Canada, the United States (U.S), and many other countries, is a big issue for the planet’s health since it causes climate change. Climate change has various damaging effects on the earth. It can cause severe weather such as floods, droughts, etc. Some political parties agree that a carbon pricing policy should be implemented, like the Green party, New Democratic Party (NDP), and the Liberals, whileRead MoreThe Effects Of Climate Change On The Earth1358 Words   |  6 PagesEurope. Climate change is classed as any alteration in global weather patterns over a period of time. However the climate change the earth is currently experiencing is far from anyt hing ever experienced before and its 99% certain that it has been caused by human industrialisation. Like anything that affects the earth on a global scale it affects everything including microorganisms and therefore disease. Climate change is causing disease to spread and increase in severity. The main adverse effects causingRead MoreClimate Change And Its Effect On Earth Essay1293 Words   |  6 Pages What is climate change? Climate change, additionally called an unnatural weather change, alludes to the ascent in normal surface temperatures on Earth. The present warming pattern is of specific essentialness on the grounds that the majority of it is likely human-incited and continuing at a rate that is exceptional in the previous 1,300 years. Earth-circling satellites and other innovative advances have empowered researchers to see the comprehensive view, gathering a wide range of sorts of dataRead MoreThe Effects Of Climate Change On The Earth1256 Words   |  6 PagesClimate change is the process of change in average long term weather patterns. These long term changes can be limited to small local areas such as cities or countries, large broad areas or cover the overall climate of Earth. Climate change occurs naturally due to the orbit of the Earth, ocean changes, changes in solar radiation levels and volcanic disasters. Although these natural influences do play a part in climate change most scientists believe that the rate of climate change that the Earth hasRead MoreThe Effects Of Climate Change On Earth Essay2260 Words   |  10 Pagescontributions to Climate Change are constant, and not going slowing down without changes. Climate Change is the changing of global weather and temperatures at an abnormal rate. Most activities in our everyday lives has made a contribution, whether it be the technology being used or the cars being driven --- with that, many choose to ignore Climate Change, proceeding with their everyday activity. Meanwhile, on a global scale, the rate of these changes is detrimental to life on earth. NASA explicitlyRead MoreThe Effects Of Climate Change On Earth1695 Words   |  7 Pagestemperatures to date. Around this time, droughts, wildfires and other notable weather episodes lessened in rarity. These new visible extreme events were quickly blamed on climate change by the masses. However, it may or may not be true that these climactic incidents are symptomatic of an environmental imbalance. Climate change is defined as an accentuated difference in averages of weather circumstances or in intense meteorological occurrences for a given time. Studies do show that temperatures areRead MoreThe Effects Of Climate Change On Earth2580 Words   |  11 Pagessubstantial effect on Earth, one of the most noteworthy being climate change, with the significant increase in the concentration of greenhouses gases altering the climate of Earth (Walker and Steffen, 1997). The potential causes of climate change are a complex su bject, with a wide variety of interwoven causes and consequences from both biogeophysical and human related sources (Peterson et al., 1997). While ecosystems have previously shown some ability to naturally adapt to climate change, this resilience

Thursday, May 14, 2020

My Visit At The Huntington Museum Of Art - 1020 Words

The first thing I noticed at the Huntington Museum of Art was how quiet and empty it was. This was not displeasing however--quite the opposite in fact. The atmosphere was perfect for contemplation and thought, which is exactly what I want in a museum. I was still surprised of course; my visit to the Art Institute of Chicago had been very different. Unlike in Huntington, Chicago’s museum was packed to the brim, and the people within it practically shouting just to be heard. It is very easy to decide which one I liked more, in terms of surroundings anyway. As I walked along, my footsteps echoing, I could not help but feel like there was something missing. The art was perfectly fine, but there was a lack of liveliness to the place, something that Chicago had in spades. I remember noticing that the art only had names, and no descriptions. This was something I disliked extremely. It is nice to look at images I suppose, but I want some history. I want the time period, and a descript ion of the artist, two things that play a huge role in what a painting is actually about. I felt like I should just naturally understand what each piece of art was trying to describe to me, which was an irritating feeling. It only took me about twenty minutes to go through the entire museum. Nothing really drew me in, except for a couple of pieces. This was entirely different from my visit to the Art Institute of Chicago. There, almost everything drew me in. All the paintings, and especially some ofShow MoreRelatedConnecticut State Project : Connecticut1191 Words   |  5 Pagesthinks of Connecticut they may think of Yale University, institution where one of my great grandfathers were graduated, a prestigious pulmonologist where he was specialized of Tuberculosis, his name is Theodore Learnard Badger. A quick fact that you probably didn’t know about Connecticut is that it’s called the Nutmeg State. Other symbols from this state are: Mystic Seaport, Mark Twain (house), Wadsworth Atheneum Museum of Art, Antiques Trail, Mohegan Sun Casino and the well known Science Center. TheseRead MoreMcdonal Class 12 Project7889 Words   |  32 Pagesindividuals and organizations. I would like to extend my sincere thanks to all of them. I thank my God for providing me with everything that I required in completing this project. I am highly indebted to the Teacher in Charge Mr. James Thomas for his guidance and constant supervision as well as for providing necessary information regarding the project amp; also for his support in completing the project. I would like to express my gratitude towards my parents for their kind co-operation and encouragementRead MoreHemp Cultivation in China42289 Words   |  170 Pageshost-suitability to Meloidogyne (low values for GAL and EGG in Table 1), are unambiguously favourable. Corrections B. De Groot 1995. Hemp pulp and paper production: Paper from hemp woody core. Journal of the International Hemp Association 2(1): 31-34 â€Å"In my paper, the last sentence of the third column on page 33 should have been printed as: ‘Alkaline pulping, with sodium hydroxide only (without sulphide) is a potential pulping process for hemp woody core, and a basis for alkaline-oxygen and alkaline peroxideRead MoreExploring Corporate Strategy - Case164366 Words   |  658 Pageshow a small player survives in a globalising market. ST Electronics – total quality management for business excellence. Sony (A) – a diverse hi-tech multinational responds to change with repeated reorganisations. Arts Council – changes in structure and responsibilities in funding the arts in the UK. Tetra Pak – success through a project-based organisation structure. Fed-Ex – packaging new business models to deliver competitive advantage. Forestry Commission – from fo restry management to service provider:Read MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesNikki Ayana Jones Senior Managing Editor: Judy Leale Production Project Manager: Becca Groves Senior Operations Supervisor: Arnold Vila Operations Specialist: Cathleen Petersen Senior Art Director: Janet Slowik Art Director: Kenny Beck Text and Cover Designer: Wanda Espana OB Poll Graphics: Electra Graphics Cover Art: honey comb and a bee working / Shutterstock / LilKar Sr. Media Project Manager, Editorial: Denise Vaughn Media Project Manager, Production: Lisa Rinaldi Full-Service Project Management:Read MoreMarketing Mistakes and Successes175322 Words   |  702 Pagesthis 11th edition. Who would have thought that interest in mistakes would be so enduring? Many of you are past users, a few even for decades. I hope you will find this new edition a worthy successor to earlier editions. I think this may even be my best book. The new Google and Starbucks cases should arouse keen student interest, and may even inspire another generation of entrepreneurs. A fair number of the older cases have faced significant changes in the last few years, for better or forRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagesopportunities available to them at different times and in diverse settings. She places special emphasis on the important but often overlooked roles they played in politics, particularly those associated with resistance movements, and their contributions to arts and letters worldwide. Drawing on the essay collections and series on women in world history that she has edited over the past decade, Smith’s fully global perspectives make clear that even though gender parity has rarely been attained in any society

Wednesday, May 6, 2020

Estee Lauder Case 1 Analysis - 2757 Words

| | Table of Contents Case Abstract 3 Vision Statement Mission Statement 4 Vision Statement: 4 Mission Statement: 4 External Audit 5 Opportunities Threats 5 Competitive Profile Matrix (CPM) 6 External Factor Evaluation (EFE) Matrix 7 Internal Audit 8 Strengths Weakness 8 Financial Ratio Analysis 9 Internal Factor Evaluation (IFE) Matrix 10 SWOT Matrix 11 SPACE Matrix 12 Internal External Matrix 13 Recommendations 14 Case Abstract The Estee Lauder Companies Inc. engages in the manufacture, marketing, and sale of skin care, makeup, fragrance, and hair care products worldwide. It offers skin care products, including moisturizers, creams, lotions, cleansers, sun screens, and self-tanning products; and makeup products,†¦show more content†¦We used the same idea with Estee Lauder, L’Oreal, and Revlon. L’Oreal and Revlon is a real big competitor for Estee Lauder. Estee Lauder and L’Oreal perform above average on the CPM analysis. Revlon performed average compared how Estee Lauder and L’Oreal rated. | | Estee Lauder | L’Oreal | Revlon | Critical Success Factor | Weight | Rating | Score | Rating | Score | Rating | Score | Advertising | .13 | 3 | .39 | 4 | .52 | 4 | .52 | Product Quality | .12 | 4 | .48 | 4 | .48 | 3 | .36 | Price Competitiveness | .10 | 2 | .20 | 4 | .28 | 4 | .28 | Management | .12 | 3 | .36 | 2 | .24 | 2 | .24 | Financial Position | .10 | 3 | .30 | 3 | .3 0 | 3 | .30 | Customer Loyalty | .12 | 3 | .36 | 3 | .36 | 3 | .36 | Global Expansion | .09 | 4 | .36 | 2 | .18 | 2 | .18 | Sales Distribution | .08 | 3 | .24 | 3 | .24 | 2 | .16 | Manufacturing | .07 | 3 | .21 | 3 | .21 | 3 | .21 | Research and Development | .07 | 2 | .14 | 2 | .14 | 2 | .14 | Total: | 1.00 | | 3.04 | | 2.95 | | 2.75 | External Factor Evaluation (EFE) Matrix An External Factor Evaluation (EFE) allows strategies to summaries and evaluate economic, social, and cultural factor through the uses of a numerical rating. In our case we evaluated the EFE of Estee Lauder. By numerically scaling Estee Lauder’s opportunities and threats we analyzed the importance of the programs they have to offer. First assigning each factor a weight of importanceShow MoreRelatedEstee Lauder Case Analysis by Fred David 12th Edition1045 Words   |  5 PagesCase Background Està ©e Lauder Companies was a technologically advanced, innovative company which gained a worldwide reputation for elegance, luxury and superior quality. Està ©e Lauder Companies, Inc. which founded in 1946 is a U.S manufacturer and marketer of skin care, cosmetics, hair-care and fragrance products. The company’s headquarters are in Manhattan, New York City. The company launched with four products under its flagship brand but over the decades, the business has grown alongsideRead MoreEstà ©e Lauder Companies-Strategic-Management-Report3038 Words   |  13 PagesEstee Lauder Companies, Inc Strategic Management: Case Study Report Submitted to: Miss Farah Zarak Submitted by: Muhammad Owais Rana Abdur Rehman Bakhshi Muhammad Waqas Ranjha Jawwad Jahan Jahanzeb Khan Khawaja Omer Javed Dated: 22nd November 2011 Estee Lauder: Introduction Founded in 1946, this technologically advanced, innovative company has gained a worldwide reputation for elegance, luxury and superior quality. Estee Lauder Companies, Inc is a U.S manufacturer and marketer of skin care,Read MoreEstee Lauder8344 Words   |  34 Pages1.0 INTRODUCTION 1.1 COMPANY’S BACKGROUND Estee Lauder Company was founded in 1946 by Estee Lauder and her husband Joseph Lauder. It is a manufacturer and marketer of four cosmetic product lines, which include skin care, makeup, fragrances and hair care products in the world. In U.S. prestige cosmetics category, Estee Lauder Companies has a market share of about 46 percent. In 1948, Estee Lauder established their first department store account with Saks Fifth Avenue in New York. During the nextRead MoreEstee Lauder: Integrated Marketing Communications plan4637 Words   |  19 PagesExecutive Summary The purpose of this situation analysis is to identify internal and external factors that will have an impact on Estee Lauders integrated marketing communications program (IMC). A situation analysis is necessary to determine the position Estee Lauder is currently occupying, in terms of finances, promotional strategies, product range and brand image. A thorough analysis will help identify any opportunities and potential threats that the company may come across and the effect thatRead MoreEstee Lauder6308 Words   |  26 PagesEstee Lauder Companies, Inc. 1.0 Overview (Chronology) Estee Lauder, the founder of what is now a major cosmetics empire, started her business with a single jar of face cream that was mixed by her uncle, a chemist. Today, based in New York City, Estee Lauder is a manufacturer and marketer of four cosmetics product lines, like skin care, makeup, fragrances, and hair care products. These products are sold in over 130 countries and territories under different brand names, such as Estee Lauder, MACRead MoreEstee Lauder4843 Words   |  20 PagesStrategy Analysis I. Company Introduction Founded in 1946, the Està ©e Lauder Companies, Inc. is one of an American corporation in New York City. Està ©e Lauder is a manufacturer and market of four cosmetics product lines: skin care, make up, fragrances and hair care products. By integrating â€Å"High-Touch† aspect into all day-to-day business activities, this technologically advanced, innovative company has gained a worldwide reputation for elegance, luxury and superior quality. Each of the company’sRead MoreEstee Lauder9709 Words   |  39 PagesEstee Lauder Study Case Estee Lauder CASE STUDY ANALYSIS STRATEGIC MANAGEMENT (MGT 658) Prepared by: ACKNOWLEDGMENT Alhamdulillah, first of all we would like to thank ALLAH S.W.T as finally we were able to finish our assignments that have been given by lecturer to us. This task had been done with all afford by group members even though a little bit problem were happened among us while doing this assignment. Luckily all the problems can be settled down and we were able to adapt properly andRead MoreThe Scientific Management Principles Of Frederick Winslow Taylor3172 Words   |  13 Pagesorganization such as Estee Lauder, Wal-Mart and Foxconn and several others. According to The Economist (2006) McKinsey forecast has predicted that by 2005 companies with more than $1 billion in annual revenue will be exceeding 15,000 in numbers and 37% would be from an emerging market where there is a predominance of family control organizations. Estee Lauder, the American skincare and make-up company are a family controlled organization with a very chequered history. Williams P. Lauder (2006) had identifiedRead More International Marketing Essay2306 Words   |  10 PagesInternational Marketing The Cosmetics Industry Estee Lauder vs. Shiseido Cosmetics Introduction  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  The cosmetics business is a billion dollar industry. Every year, women are responsible for consuming millions of cosmetic products. The cosmetics industry is so large because of several factors. The media is a huge contributor to the intense pressure to look a certain way. The idea that â€Å"sex sells† is evident in gossip magazines, movies, advertisements, music, and more subtly-Read MoreEssay on Make Up Industry Marketing5151 Words   |  21 Pagesresearch of this category by magazine, newspaper, Internet, and over the counter knowledge. During research we found that Lanc#244;me, Estee Lauder, and Clinique were the top-selling prestige facial makeup brands in the United States. Lanc#244;me, is under the wing of parent company LOreal, and was founded in 1935. Estee Lauder was founded in 1946 and Estee Lauder Companies founded Clinique in 1968. Their target market ranges from women 18-45 years of age and its specific focus is professional Generation

Tuesday, May 5, 2020

Eponymous novel Essay Example For Students

Eponymous novel Essay During Jonathans stay in Transylvania, Dracula comes across as a threatening character. He says to Jonathan, be warned! , the exclamation marks suggests that he means what he says. Dracula warns Jonathan about wandering around his castle and hope to scare Jonathan into not venturing any further than his own room. Bram stoker is continuing to show the audience that Dracula is an evil character. He then proceeds to tell Jonathan what dates to put on his letters, June 12th, the second June 19th, and the third June 29th. The quotation suggests that Dracula has everything organised, So Bram Stoker is showing us that he is a very precise man and plans ahead. He wants us to see this as it will give the audience the impression that Dracula has Jonathan at his castle for a reason, creating suspense throughout the book. Dracula is also mentioned in Dr Sewards journal, by the lunatic, Reinfield. He refers to Dracula as master. The word master implies that to Reinfield he is a very important and powerful person and this is how Bram Stoker wants us to see him. We will write a custom essay on Eponymous novel specifically for you for only $16.38 $13.9/page Order now Also the audience may associate this with a master/slave relationship between the two characters which also suggests that Dracula is a very controlling character, giving the impression to the audience that Dracula is in control of lot of things. The last time we meet Jonathan is at the end of the book when all the characters finally come together to meet in one place. He is described through Minas eyes in a very positive way, bent on finishing their task. It shows that Bram Stoker wants us to see him as a very determined way. The phrase shows this because the word bent is telling the audience that they would do whatever it takes to finish the task. I also think that Bram Stoker wanted us to see him as quite a fearless person, nothing seemed to stop or even to hinder them. It seems that even though they could have been in peril danger, they kept going. So Bram Stoker is portraying him as a fearless and determined person. I think he wants the audience to see him like this because he is adding to the positive points about Jonathan, creating a good character, also maybe hinting the audience that he will do whatever it takes to get rid of Dracula. The last note made by Jonathan is 7 years on, But Bram Stoker is still portraying Jonathan as a good person and, well worth the pain we endured. Its saying that he doesnt regret a single thing, even though it caused him lots of pain and Bram Stoker wants us to see him as a good faithful man, and he believed that what he did was for a good cause. Stoker does this because he wants the audience to see him as proud person, In his last paragraph, Jonathan speaks of Mina and their son, this boy will someday know what a brave and gallant women his mother is. I think Bram Stoker wants us to see Jonathan as a very loving and caring person, especially towards Mina, as the way he describes her in the phrase, it shows he loves her dearly. We can tell this from the adjectives such as Gallant and brave. I think hes trying to show another side to Jonathan Harker, not just as a intellectual and determined, but also as a loving caring man. It is only at the end of the book that there is an entry from Dracula; I think Bram Stoker has done this so as not too much away until the end. When Mina sees Dracula she refers to him as the thing. .u8823ea8dada6bd6f9c3f613574bf97c6 , .u8823ea8dada6bd6f9c3f613574bf97c6 .postImageUrl , .u8823ea8dada6bd6f9c3f613574bf97c6 .centered-text-area { min-height: 80px; position: relative; } .u8823ea8dada6bd6f9c3f613574bf97c6 , .u8823ea8dada6bd6f9c3f613574bf97c6:hover , .u8823ea8dada6bd6f9c3f613574bf97c6:visited , .u8823ea8dada6bd6f9c3f613574bf97c6:active { border:0!important; } .u8823ea8dada6bd6f9c3f613574bf97c6 .clearfix:after { content: ""; display: table; clear: both; } .u8823ea8dada6bd6f9c3f613574bf97c6 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u8823ea8dada6bd6f9c3f613574bf97c6:active , .u8823ea8dada6bd6f9c3f613574bf97c6:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u8823ea8dada6bd6f9c3f613574bf97c6 .centered-text-area { width: 100%; position: relative ; } .u8823ea8dada6bd6f9c3f613574bf97c6 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u8823ea8dada6bd6f9c3f613574bf97c6 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u8823ea8dada6bd6f9c3f613574bf97c6 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u8823ea8dada6bd6f9c3f613574bf97c6:hover .ctaButton { background-color: #34495E!important; } .u8823ea8dada6bd6f9c3f613574bf97c6 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u8823ea8dada6bd6f9c3f613574bf97c6 .u8823ea8dada6bd6f9c3f613574bf97c6-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u8823ea8dada6bd6f9c3f613574bf97c6:after { content: ""; display: block; clear: both; } READ: Compare and contrast the ways in which different views of love are portrayed in "Remember" and "My Last Duchess" EssayThis is suggesting that she fears him, too scared to say his real name. So Bram Stoker is portraying Dracula as a person that people live in fear of, he is powerful. But even though he is described as an evil character all the way through the book, after Jonathan has kills him he said, There was in the face a look of peace. I think this could suggest that maybe Dracula didnt mean to be that evil and that he was glad his evil form had left the earth. So Bram Stoker is hinting to the audience that Dracula wasnt as cruel as he seemed. I think he is trying to make the audience slightly sympathetic towards him. The phrase passed from our sight, is used to describe Draculas death, Bram Stoker wants us to view Dracula as a controlling person, and it was a relief to Jonathan that the vampire had gone as last, because he even had an impression on Jonathan. I think he has done this to show just how powerful and controlling he was, because even the determined and fearless Jonathan was glad to see him die. Bram Stoker uses the phrase deathly pale to describe Dracula when he is in the coffin. The word deathly is effective and it suggests that he is more dead than alive and the comparison that Bram Stoker uses is trying to show us that he is quite a spooky individual. In conclusion I think that Bram Stoker manipulates his audience well. All the way through the book, he builds up Dracula as an evil, mysterious character by comparisons to death and evil colours such as red, yet at the end we do have some sympathy for him. He does the same for Jonathan Harker, but as a positive intellectual person through Jonathans own journal and notes. He presents him as a very organised and fearless person, as he notes down exact train times and goes to extremes to dispose of Dracula. I think these are the typical characteristics we expect the good person in a book to have, clever organised, an all-round person that faces out of the ordinary circumstances. The way that Bram Stoker controls his audience by creating suspense and not giving the whole game away, having the traditional good versus evil, keeps the audience guessing all the way through his eponymous novel.

Sunday, April 5, 2020

How to Write a Review Article

How to Write a Review Article A review article is a summary that evaluates another writer’s article. In order to write a review article, it is crucial that you understand main points and argument. Writing an article review is not difficult as many people think. In this article, we are going to give you tips that will help you write an outstanding review article. 1. Know what is a review article The first thing that you need to do if you want to write an outstanding review article knows what exactly is an article review and the audience that the article is meant for. An article review is generally an article that summarizes main ideas, position, findings arguments of an already existing article. After writing the review, the writer can express his/her opinion by praising or criticizing the overall effectiveness of the article but it must be based on the author’s research. This type of article usually targets audience who are well educated and knowledgeable and hence should be written well. 2. Understand the article You can only a review of an article that you are well conversant with. The mistake that most writers do before reviewing the work of another researcher is relying on other people’s information as opposed to reading the article by themselves. You need to ensure that you understand the article that you intend to review by reading it in details. You need to read the article entirely to know the overall argument and point that the article is making. Don’t just read the article once, you need to read it twice or thrice to ensure that you know all details and facts at hand. This way, you will not only write a good article review but your review will also be based on facts. The only way to write a good review is to understand what the article is all about. 3. The review in your own words Another mistake that most writers do when writing an article review is lifting every word from the original article. The essence of reading and understanding the article before writing it to be able to write a review on your own word. You need to use your own style but you need to ensure that you remain objective by focusing on main points, arguments, and claims that the article makes. All the points that you make need to be factual based on the article that is reviewing. An article review is usually short, precise and straight to the paint. You, therefore, need to ensure that you only to include the important aspect of the article. 4. Outline your evaluation When writing an article review, you need to determine whether the facts presented by the author are correct or not. That is why it is very important to understand the article in details. You also need to point out if there is the new contribution to the field as well as areas of the article that needs improvement. 5. Write your critique and a compelling conclusion At the end of the review, you need to write an independent opinion on how the author has addressed the topic. Express your thoughts as to whether the article is relevant to the subject, clear and objective. Evaluate the article contribution to the field and whether it was able to address the problem at hand. You also need to point out if there are any biases and decide whether the author addressed the issue well or not. You also need to say if the article will benefit the target audience or not. After that, you need to write a compelling conclusion that summaries the main points of the article. You also need to comment on things that need further research.

Sunday, March 8, 2020

Stop Kiss essays

Stop Kiss essays I think the play Stop Kiss was pretty good. I thought that it was pretty well acted and the actors did a good job. The arena theater makes for a totally different style play, not necessarily better but also not necessarily worse. It was bad at some points because you would be looking at the actors back. Other times when it was good for you that meant that it was bad for someone else. The scenery was annoying too because of the fact that the play got stopped every couple minutes. I understand that that is how the arena theater works but it becomes irritating after awhile when they keep coming out and switching it for really short scenes. I think the sets were designed pretty well because they seemed to convey the idea as to what was going on. I really liked that bed/couch that was the basic center piece of the set. The costumes were fine because all it was were really just regular everyday clothes. Except for that one outfit that Callie wore to the awards dinner(that hippy getup)that costume was definitely a costume. I think the lighting was ok at times it was a little dark and probably could have used more light but overall it was fine. The text and context of this play where a little wild if you did not know what to expect. I did not like how Sara and Callie talked to each other. Their conversations were never relaxed they were always down each others throats and I did not like that at all it started to bother me after awhile. I personally do not think that people even if they are nervous talk like that all the time. Sara always talked like that even to George. Callie always talked like that with Sara. I think that it is good how theater is not censored because I do not like having to censor myself. I did not really ever get where the whole lesbian thing came into play. In the beginning it never really occurred to me that Callie was gay because of George. Not even necessarily did I pick up on Sara being gay ...

Friday, February 21, 2020

Marketing for financial Services Essay Example | Topics and Well Written Essays - 750 words

Marketing for financial Services - Essay Example She presented the reference of Dr. Hassan who had also taken a commercial loan and had successfully paid it off. The customer had already informed the Credit officer of her inability to provide any collateral for which she gave the reference to compensate the collateral. Now after two weeks of filing the application, the bank has rejected her loan on the premise that she cannot provide collateral and this thing was also not mentioned to her earlier in the meetings. The customer is angrier of the fact that the bank made her wait for one more week in telling their insufficiency for providing the loan. They could have told it on the very day itself when she had informed them of this thing. However, they delayed the process which resulted in customer not being able to apply to other banks and wasting her time. The consequences of this situation get translated in dual ways as there are two customers involved in this service encounter- first is the lady herself who has applied for the loan and second is Dr. Hassan who is an existing customer of the bank. The lady is a new customer for the bank and came to them on the reference of Dr. Hassan as she was unable to provide any collateral. Definitely Dr. Hassan had been positive and confident towards the bank services and professionalism for which he introduced her to the bank. However, the bank not only failed in providing timely and detailed information, but also made a negative impression on a new customer which will definitely result in a loss. From Dr. Hassan’s perspective, he spread positive word of mouth for the bank and brought a new customer for the bank but the bank did not recognize this opportunity and failed to acknowledge the interest and goodwill of Dr. Hassan. After this service encounter failure, Dr. Hassan might not feel encouraged to promote or introduce the bank services to any other relative or friend of his. Thus, the bank fails in maintaining relationship with its existing customer also

Wednesday, February 5, 2020

Human Anatomy Structural Levels of Organization Essay

Human Anatomy Structural Levels of Organization - Essay Example These cells appear single in simpler creatures and appear grouped in multi-cellular organisms. A group of cells constitute the tissue levels which are composed of similar cells that perform a common function. In the human body there are four basic tissues types: epithelium, muscle, connective and nervous tissue and each type perform a common function. These tissue types within the body in turn combine to form the organ level. An organ can be composed of two to four tissue types performing a specific function. The combination of tissue types allow for complex functions to be performed within the organs. Each organ such as the stomach, liver, heart and blood vessel, within the body perform a specific function which contributes to the working of the human body. In the next organ system level, certain organs work together to perform a function such as the heart and the blood vessels of the cardiovascular system as both blood circulation and pumping of the heart is required for the proper functioning of the system. The final level of organization within the human body is the organismal level which includes all the above structural components that work together to promote optimum functioning of the human body. Reference Marieb, Elaine. N. Human Anatomy & Physiology. India: Pearson Education, 1989. Google books. Web. 1 March 2011.

Tuesday, January 28, 2020

The Pros And Cons Of Shale Gas Environmental Sciences Essay

The Pros And Cons Of Shale Gas Environmental Sciences Essay Shale gas development has significant negative and positive environmental impact. Negative environmental impact is due to the process of shale gas development and positive impact is through a substitution of clean natural gas to other energy sources. This paper is organised in three parts. In the first part, shale gas development and potential of shale gas is described. In the second part, environmental challenges in the development of shale gas are described. In the third part, environmental benefits as a result of shale gas are discussed. Shale Gas and its potential: Shale gas is natural gas. It is stored in organic rich rocks such as dark-coloured shale, inter bedded with layers of shaley siltstone and sandstone [1]. Shale is a fine-grained rock made up of ancient compacted clays or mud and can be the source, reservoir and the seal for the gas. Shale gas plays are classified as a continuous type gas accumulations extending throughout large areas, typically with low permeability [1]. Shale gas is considered as unconventional gas source and same techniques used for conventional shallow gas development may also be used with shale gas drilling [1]. Shale gas is extracted through a process known as hydraulic fracturing which was developed in the United States in 1948 [3]. Hydraulic fracturing involves injecting a mixture of water, sand and chemicals into rock formations to stimulate oil and natural gas production shown in the figure 1. Figure1: Shale gas extraction process [2] Hydraulic Fracturing creates fractures that extend from a borehole into shale formations. Hydraulic fracture is formed by pumping a fracturing fluid into the well bore at a rate sufficient to increase the pressure down the bore hole fracturing the surrounding shale rock formation [3]. Solid proppant (like sieved round sand) is added to the fracture fluid to keep the fracture open after the injection stops. Shale gas potential: Shale gas fields were largely untapped until recently due to the difficulty and cost to extract the gas. As conventional natural gas production has been decreasing, demand for the unconventional natural gas is more than ever now. This fact coupled with improvements in extraction methods has made it possible to explore the shale gas reserves. Recoverable shale gas reserves increases total gas availability of the world by 40 percent per the report by Energy Information Administration (EIA) of USA. A new EIA-sponsored study reported initial assessments of 5,760 trillion cubic feet of technically recoverable shale gas resources in 32 foreign countries [6], with China topping the list with 1275 trillion cubic feet of shale gas reserves followed by USA with 862 trillion cubic feet [Appendix 1]. In 2010, U.S. shale gas production was 4.87 trillion cubic feet (23 percent of total U.S. natural gas production), compared with 0.39 trillion cubic feet in 2000. IEA predicts that shale gas will account for about 46 percent of U.S. natural gas production by 2035[6]. Rising production from shale gas resources in the U.S. has been credited with both lower natural gas prices and declining dependence on imported natural gas [6]. In most of the developing countries, shale gas development has not started yet. Energy hungry countries like India and China can greatly benefit from their recoverable shale gas resource as recent oil prices trend shows that oil is no longer a cheap commodity. At the current level of consumption, world may have 250 years supply of natural gas as result of new shale gas reserves around the world as per International Energy Agency (IEA) [7]. Shale gas is a huge deal per Shells CEO Peter Voser. BPs ex CEO Tony Hayward hailed shale gas as complete game changer [8]. These comments from the prominent energy experts show the importance of shale gas as future potential energy source. Figure 3: Estimated global shale gas recoverable resources As is often the case with any resource development, shale gas production also has raised local environmental concerns, largely centering on the amount of water used in the fracturing process and the need to handle, recycle, and treat fracturing fluids in a manner that addresses the risk of spills that can potentially affect water quality. Do other countries have similar opportunities to develop shale gas? To begin to address that question, EIA sponsored Advanced Resources International, Inc., to assess 48 gas shale basins in 32 countries, containing almost 70 shale gas formations. This effort has culminated in the report: World Shale Gas Resources: An Initial Assessment of 14 Regions Outside the United States. Technically recoverable natural gas resources in the assessed basins totaled 5,760 Tcf. Adding the estimated U.S. shale gas technically recoverable resources (862 Tcf) to the assessments in the study gives a total of 6,622 Tcf. For comparison, most current estimates of world technically recoverable natural gas resources include few if any of the resources assessed in this study and total about 16,000 Tcf. Adding identified shale gas resources to current estimates of other gas resources increases total world technically recoverable resources by over 40 percent, to more than 22,000 trillion cubic feet, said EIA Administrator Richard Newell. Estimates of shale gas resources in other parts of the world are highly uncertain. The practicality of using such resources has only recently become apparent, and many countries are just now beginning to understand how to conduct assessments of how much shale gas they may have. Nonetheless, the aggregate estimate is probably quite conservative, since the study excluded several major types of potential shale gas resources: Nations outside the 32 countries studied. These include Russia and the Middle East, which have very large resources of conventional gas. Some shale basins in the countries studied. In many cases, no estimates are possible yet for these basins. Offshore resources. Of the countries covered in the EIA-sponsored study, two groups may find shale gas development most attractive. The first is those countries that currently depend heavily on natural gas imports but that also have significant shale gas resources. These include France, Poland, Turkey, Ukraine, South Africa, Morocco, and Chile. The second group is those countries that already produce substantial amounts of natural gas and also have large shale resources. In addition to the United States, this group includes Canada, Mexico, China, Australia, Libya, Algeria, Argentina, and Brazil. A new EIA-sponsored study reported initial assessments of 5,760 trillion cubic feet (Tcf) of technically recoverable shale gas resources in 32 foreign countries, compared with 862 Tcf in the United States. Technically recoverable natural gas resources in the assessed basins totaled 5,760 Tcf. Adding the estimated U.S. shale gas technically recoverable resources (862 Tcf) to the assessments in the study gives a total of 6,622 Tcf. For comparison, most current estimates of world technically recoverable natural gas resources include few if any of the resources assessed in this study and total about 16,000 Tcf. Adding identified shale gas resources to current estimates of other gas resources increases total world technically recoverable resources by over 40 percent, to more than 22,000 trillion cubic feet. In terms of recoverable shale gas resources, China takes the top spot, with an estimated 1,275 Tcf. The US is second, with 862 Tcf, followed by Argentina with 774 Tcf and Mexico with 681 Tcf. The growing importance of US shale gas resources is also reflected in EIAs Annual Energy Outlook 2011 (AEO2011) energy projections, with technically recoverable US shale gas resources now estimated at 862 trillion cubic feet. Given a total natural gas resource base of 2,543 trillion cubic feet in the AEO2011 Reference case, shale gas resources constitute 34% of the domestic natural gas resource base represented in the AEO2011 projections and 50% of lower 48 onshore resources. As a result, shale gas is the largest contributor to the projected growth in production, and by 2035 shale gas production accounts for 46% of US natural gas production.

Monday, January 20, 2020

Taiwan Must Eliminate the Dependence on Nuclear Power Essay -- Nuclear

The public awareness of nuclear power in Taiwan has increased markedly especially after the Fukushima nuclear accidents made nuclear power a contentious front-page issue. Nowadays, Taiwan produces 22% (i.e. 5028 megawatts ) of her energy from nuclear power produced by three power plants with 6 reactors. In addition to these three power plants, the under-construction nuclear power plant four has never been far away from the center of public opinion in the past 20 years. The rising environmental and anti-nuclear movements in Taiwan have created no shortage of policy disputes and public concern on the use of nuclear power for electricity generation (Hsiao.Liu et al, 1999).It seems to be an irresistible trend to make Taiwan a â€Å"nuke-free home†. But it must be a long-term process rather than an immediate action. Before we completely enable to get rid of nuclear power, there are a lot we can do to accelerate the process such as starting an energy saving revolution, developing th e technology of renewable energy and even properly making use of the existing nuclear power plants. 1. The condition of Taiwan After the Fukushima nuclear disaster, an international review of nuclear safety indicated that two of the three nuclear power plants operating in Taiwan were listed as the most dangerous in the world (Jung-Chun Ho et al, 2013). According to a survey conducted by Jung-Chun Ho et al in August 2011, 66% of the 2819 responders perceived that Taiwan's safety management of nuclear power plants was inferior to Japan's, while 40% perceived a higher possibility of nuclear accidents like that in Japan. Actually, the condition of Taiwan decides that it should create a â€Å"nuke-free home† First of all, Taiwan is a small and geological unstable ar... ... 21. 2013. Pages 674–683. 14. Fleiter. T, Fehrenbach. D.Worrell, E. Eichhammer.†Energy efficiency in the German pulp and paper industry—a model-based assessment of saving potentials†. Energy, 40 (2012), pp. 84–99. 15. Chen Falin, Lu Shyi-Min, Tsenga Kuo-Tung, Leeb Si-Chen, Wanga Eric. â€Å"Assessment of renewable energy reserves in Taiwan.†Renewable and Sustainable Energy Reviews,Volume 14, Issue 9, 2010, Pages 2511–2528. 16. Cheng-Dar Yuea,Chung-Ming Liua, Eric M.L. Lioub. â€Å"A transition toward a sustainable energy future: feasibility assessment and development strategies of wind power in Taiwan†. Energy Policy, Volume 29, Issue 12, October 2001, Pages 951–963. 17. â€Å"Taiwan's renewable energy sector grows 19 pct. in Q3.† The China Post, November 26, 2013. 18. Carmen Paun, Jens Kastner. â€Å"European review of Taiwanese safety.† World Nuclear News, 20 November 2013.

Saturday, January 11, 2020

Are Women Better Listeners Than Men?

a. I think women are better listeners than men Pro:  ·Women give advice from their own experiences  ·Listen intently  ·Women are compassionate  ·Women are supportive  · Want to know all the facts Con:  ·They talk way too much about one thing  ·Have a tendency to act all-knowing  ·Annoying at times  ·Show more emotion than what is needed  ·Are gossipers b. Capital punishment is no deterrent to crime Pro:  ·Zero percent chance they'll kill again  ·Not supporting a criminal in jail for a lifetime  ·Wont get on parole and commit their crimes again  ·Discouragement of crime  · Closure for the surviving victims/loved onesCon:  ·Life without parole means the prisoner is taken off the streets for good  ·Execution is expensive  ·Innocent people may die  ·Killing the killer doesn't make the government any better  ·Poor peole don't have the income to get good defense c. â€Å"Hard† sciences such as math are more difficult than â€Å"soft† sc iences such as sociology Pro:  ·More prepared for life situations  ·Fewer people are good at â€Å"hard† sciences in comparison to â€Å"soft† sciences  ·Larger expansion of knowledge  ·Being accurate  ·Ã¢â‚¬ hard† sciences are usually less intuitively understandable than â€Å"soft† sciences Con: Missing job opportunities because less knowledge of each type of science  ·Many â€Å"soft† sciences like sociology are based on observations, which, while making them seem simple, in reality makes the process of research quite difficult  ·there is no objective ground for differentiation, only inclinations of different people d. The production and sale of cigarettes must be outlawed for the health of the American public. Pro:  ·Decreased number of smokers  ·Toxic levels of chemicals found in cigarettes and in medications (Theophylline)  ·Stop underage smokers  ·Stop some littering  ·Saves consumers money Con:  ·losing jobs for al l the cigarette makers find alternate bad habits  ·State losing too much money because of the amount of money cigarette sales bring in e. The university should reduce tuition for those students who maintained an A average during the previous year. Pro:  ·It motivates students  ·The costs will be repaid for the university by the growth of its reputation  ·It makes sense from the economic point of view if we view knowledge as the product supplied by the university Con:  ·It may cause tensions between students  ·Grades do not always reflect the real level of knowledge f. ROTC should be made available to all students in U. S. colleges and universities Pro: It increases the possibility of choice for students  ·It allows for simultaneous civil and military study  ·It helps test ones prospective path in life g. The majority of American people support prayer in school Religion is an integral part of life for many Con:  ·religion is a matter of individual choice  ·this ma tter is bound to cause a lot of controversy  ·if given an opportunity, various religious groups would compete for support of their particular prayer Dialogue Women appear to be better listeners than men because they're naturally compassionate, and they have a built-in nurturing spirit that makes them feel like they're born counselors.They're focused on what's being said because they want to know all the fine details, whereas men are primarily â€Å"head-liners† meaning they just want you to get right to the point-â€Å"just say it†. Men don't seem to have the patience that women have when it comes to listening; they're moved by what they see, t whereas women are moved by what they hear. Men are usually of few words, and they expect you to read in-between those few words to see exactly what it is they're trying to say.This is their way of saying that they're really listening and they really care. I feel the one thing that women should not do is over-dramatize, becomin g very emotional, which can sometimes be viewed as a turn-off, even though it's a part of their nature. I can't actually say that women are better listeners than men, they just seem like it since they use more words, and relate from their own life experiences, which makes the person speaking feel as though that woman is really paying attention to what's being said. Are Women Better Listeners Than Men? a. I think women are better listeners than men Pro:  ·Women give advice from their own experiences  ·Listen intently  ·Women are compassionate  ·Women are supportive  · Want to know all the facts Con:  ·They talk way too much about one thing  ·Have a tendency to act all-knowing  ·Annoying at times  ·Show more emotion than what is needed  ·Are gossipers b. Capital punishment is no deterrent to crime Pro:  ·Zero percent chance they'll kill again  ·Not supporting a criminal in jail for a lifetime  ·Wont get on parole and commit their crimes again  ·Discouragement of crime  · Closure for the surviving victims/loved onesCon:  ·Life without parole means the prisoner is taken off the streets for good  ·Execution is expensive  ·Innocent people may die  ·Killing the killer doesn't make the government any better  ·Poor peole don't have the income to get good defense c. â€Å"Hard† sciences such as math are more difficult than â€Å"soft† sc iences such as sociology Pro:  ·More prepared for life situations  ·Fewer people are good at â€Å"hard† sciences in comparison to â€Å"soft† sciences  ·Larger expansion of knowledge  ·Being accurate  ·Ã¢â‚¬ hard† sciences are usually less intuitively understandable than â€Å"soft† sciences Con: Missing job opportunities because less knowledge of each type of science  ·Many â€Å"soft† sciences like sociology are based on observations, which, while making them seem simple, in reality makes the process of research quite difficult  ·there is no objective ground for differentiation, only inclinations of different people d. The production and sale of cigarettes must be outlawed for the health of the American public. Pro:  ·Decreased number of smokers  ·Toxic levels of chemicals found in cigarettes and in medications (Theophylline)  ·Stop underage smokers  ·Stop some littering  ·Saves consumers money Con:  ·losing jobs for al l the cigarette makers find alternate bad habits  ·State losing too much money because of the amount of money cigarette sales bring in e. The university should reduce tuition for those students who maintained an A average during the previous year. Pro:  ·It motivates students  ·The costs will be repaid for the university by the growth of its reputation  ·It makes sense from the economic point of view if we view knowledge as the product supplied by the university Con:  ·It may cause tensions between students  ·Grades do not always reflect the real level of knowledge f. ROTC should be made available to all students in U. S. colleges and universities Pro: It increases the possibility of choice for students  ·It allows for simultaneous civil and military study  ·It helps test ones prospective path in life g. The majority of American people support prayer in school Religion is an integral part of life for many Con:  ·religion is a matter of individual choice  ·this ma tter is bound to cause a lot of controversy  ·if given an opportunity, various religious groups would compete for support of their particular prayer Dialogue Women appear to be better listeners than men because they're naturally compassionate, and they have a built-in nurturing spirit that makes them feel like they're born counselors.They're focused on what's being said because they want to know all the fine details, whereas men are primarily â€Å"head-liners† meaning they just want you to get right to the point-â€Å"just say it†. Men don't seem to have the patience that women have when it comes to listening; they're moved by what they see, t whereas women are moved by what they hear. Men are usually of few words, and they expect you to read in-between those few words to see exactly what it is they're trying to say.This is their way of saying that they're really listening and they really care. I feel the one thing that women should not do is over-dramatize, becomin g very emotional, which can sometimes be viewed as a turn-off, even though it's a part of their nature. I can't actually say that women are better listeners than men, they just seem like it since they use more words, and relate from their own life experiences, which makes the person speaking feel as though that woman is really paying attention to what's being said.

Friday, January 3, 2020

Identity Theft in Our Contemporary Society Essay example

Identity Theft in Our Contemporary Society Introduction How do you secure your identity with the Internet developing faster than can be protected? Attempting to stay ahead of the hackers and attackers has been a contentious effort since the Internet’s earliest days as a research project. Today, after thirty years of prolific development, security concerns have only increased. Designing computer systems and devices which are capable of resisting attack from within, while growing and evolving at an epidemic rate is almost an impossible endeavor. Today, identity theft is the nation’s fastest growing white collar crime and preys upon the financial resources and reputations of its victims to include children and deceased. In many†¦show more content†¦The United States Department of Justice defines Identity Theft and Fraud as, â€Å"†¦ terms used to refer to all types of crime in which someone wrongfully obtains and uses another persons personal data in some way that involves fraud or deception, typically for e conomic gain† (U.S. Department of Justice, 2012). An individual’s personal data such as: Social Security number, bank account information, credit card numbers, or telephone calling card number ¬ may be used by criminals to personally profit at your expense. In many cases, a victims loss not only includes out-of-pocket financial losses, but substantial additional financial costs and time repairing and correcting credit histories and erroneous information. To assist with my research for this paper, I chose two books written from different perspectives. First, I sought out a book to provide a comprehensive review of identity theft history; methods used to steal identities, consequences of having your identity stolen, and prevention techniques from an individual or business perspective. Next, after developing a strong baseline on identity theft, I searched for a reference book which offers a comprehensive review of the concepts of computer crimes, relevant laws, and methods practiced by investigators to trace, capture and persecute identity theftShow MoreRelatedHow Technology Has Changed The Perception Of The Disparity That Prevails Amongst The Conventional Thief And Contemporary. Essay1228 Words   |  5 Pagesthere were fraudulent charges in the amount of $300 in less than a week’s time. Nevertheless, the advances in technology are advantageous but detrimental to our financial wellbeing. This paper will examine how technology has changed the methods of theft and compare the disparity that prevails amongst the conventional thief and contemporary. Thus, this story commences with a typical school day for Mrs. Hefner at Virginia College at Montgomery Alabama. After attending her three classes taught by exceptionalRead MoreCultural Crimes : Home Invasion And Identity Theft1213 Words   |  5 PagesInvasion and Identity Theft In order to understand the relationship between Indigenous Canadians and other Canadian identities we must first have a basic understanding of this relationship throughout history. The knowledge of behaviours and conduct of historical Aboriginal and European settler relations is essential to a contemporary analysis of current cultural genocide and identity theft. Historical colonial practices and attitudes deeply contribute to a severe loss of identity and livelihoodRead MoreThe Social Of Social Network1215 Words   |  5 Pagesinformation, messages, and comments. Examples of social networks include social media sites such as Facebook, Twitter, LinkedIn, Pinterest and Google+ among others. Social networks have taken the internet world by storm. Now that, individuals in the contemporary world having the strong dependency on social networks for various purposes including education, socialization, communication, and entertainment among others. According to statistics that many youth p eople will frequently spend most of the timeRead MoreKant And Kant s Theory1368 Words   |  6 Pages Chapter 11: Question 8 What can be known According to Kant? Immanuel Kant (1731) was commonly known as the opponent of the utilitarianism. Kant believed that there are certain actions such as the murder, theft and lying that were prohibited regardless of the associated happiness that the action would bring. According to Kantian, there exist two questions, which human beings need to ask themselves before acting. One needs to rationalize, if everyone can act as he/ she proposes to act. If any caseRead MoreThe Lone Ranger And Tonto Fistfight In Heaven Analysis993 Words   |  4 Pagesassimilate into white American culture and their loss of identity in the process. From his conversation with the late night 7-11 employee to his relationship with an ex-girlfriend who’s only real descriptive quality is â€Å"white†, the narrator’s relationships with others, his past, and his perceptions of himself mirror many of the issues that the Native American community continues to face today as they try to find where they fit in with toda y’s society. One of the strongest ways the narrator’s story is symbolicRead More Three Strike Laws Essay1731 Words   |  7 Pages Mandatory minimums and three strike laws, are they really the answer to the crime problem America has faced for years? Many would say yes, including me, as long as it is for a violent crime such as murder, rape or arson; some feel that even theft, drug trafficking or possession, and burglary are all worthy of the 25-to-life sentence that can be carried under the mandatory minimums for three strike laws. A three-strike law is a law that states that you will be sentenced to 25years to life forRead MoreAnalysis Of Tom Jones s Mister Pip Essay1196 Words   |  5 PagesThe Development of Tension In Mister Pip, Lloyd Jones explores the ability of the creative space of literature to mediate transformations of culture and identity. Set during the Bougainville civil war in the early 1990s, the island’s sole white inhabitant, Mr Watts reopens a dilapidated schoolhouse and reads Great Expectations to the village children. Written in the first person retrospective narrative style, we witness how the villagers are caught in the military conflict just as inexorably as MatildaRead MoreDigital Technology on the Media Industry1499 Words   |  6 Pagesdistributed on the internet and via the use of computers. However, with this kind of distribution comes problems, most concerning record companies. With computers becoming an essential part of our day to day lives, it is almost inevitable that they have and will have a significant impact on our music; this explains our increasing dependence for the production and distribution of it. There are numerous advantages to accessing music via the internet, even amateur users and able to access virtually anyRead MoreDeviance And Its Effect On Society1377 Words   |  6 Pagesaccepted standards, especially in social or sexual behavior. In our lives we have all done deviant act, but some people have done more deviant acts than others. They are formal or informal acts. Some examples of deviant acts many of us have done are cheating on an exam, drinking alcohol although you may not be 21. But the more serious acts are robbery, rape, theft and assault. There are four major perspectives of deviance in society. Socialization and structure opportunity which is the idea of â€Å"differentialRead MoreThe British Soldier As A Drunken Brute1648 Words   |  7 Pageswar to oppose Napoleon would last until 1815, by which time the British would be victorious. This triumphant British army, although successful throughout their campaign with the French, was not openly considered a humb le and advantageous force for society. In fact, the common stereotype and popular image of the British soldier was negative, as the Duke of Wellington stated the soldiers were â€Å"the scum of the earth† who have â€Å"all enlisted to drink†.1 For the majority of the soldiers, this label was given

Thursday, December 26, 2019

A Brief Biography of Alexander Ovechkin - 864 Words

Born September 17th, 1985, to Mikhail Ovechkin, a former soccer player, and Tatyana Ovechkina, an two-time Olympic gold medalist with the Russian’s women’s basketball team, Alexander Ovechkin seemed destined to become an amazing athlete. One of the most debated, yet amusing hockey players currently playing in the National Hockey League, Ovechkin’s incredible talent, speed, physical authority, and youthful enthusiasm is something that hockey fans can’t seem to get enough of. Like most hockey players, Ovechkin found his passion for the game very young. He picked up his first hockey stick at two years old, and soon obsessively getting his hands on anything that pertained to hockey, while also watching hundreds of games on T.V. By eight years old, Ovechkin’s older brother Sergei saw a talent in himself that everyone else had yet to see, so he introduced him to organized hockey and enrolled him in hockey school. He then took on the responsibility of gett ing Alex whatever he needed for hockey as his parents needed assistance. Tragically, Sergei never got to see Alex play in a professional game in how he was killed in a car accident in his early 20’s. Alex to this day still credits all of his success in hockey to his older brother, and whenever he scores he will often kiss his glove and point to his sky to acknowledge him. Different from the U.S., Russia has youth programs that are interconnected with the professional game. This helps by getting young players that show potential

Wednesday, December 18, 2019

Symbolic Images Of The Scarlet Letter - 933 Words

Kara Kirk AP English Language, Period 3 September 24, 2014 PART ONE: Symbolic Images The Scarlet Letter 01. Pearl Pearl is the symbol of sin throughout the book. She is the proof of her mother’s wrongdoing and the outcome 02. Pearl Oddly enough, at the end of the book when Pearl forgives and identifies with her father, she turns into a symbol of freedom and sincerity, due to the fact that Hester’s blame is now shared. 03. A The fact that Hester had to embroider her condemnation herself, shows that she took control of her punishment. She made it so ornately and so beautifully that her independence shines from it. 04. Dimmesdale’s mark The mysterious red marking on Dimmesdale’s chest is a show of his guilt and that he was involved in Hester’s wrongdoing. It symbolizes the pain and suffering going through him as he tries to hide something that is working so hard to come out. 05. A shaped meteor When Dimmesdale, Hester, and Pearl hold hands and come out as a family (accidentally), an A shaped meteor soars across the sky. The townspeople take it as a sign that Dimmesdale is an angel, but I (and Dimmesdale) see it as a symbol of God’s acceptance. The courage it took to finally step up to the crime after years of pain and suffering was great enough to please God. 06. Eagle In the introduction, there is a statue of an eagle that roosts above the Custom House. This eagle could symbolize Puritan society, as it is said that the eagle flings her babies out of her nest. This isShow MoreRelatedEssay about Symbolism Used in The Scarlet Letter1070 Words   |  5 PagesIn Nathaniel Hawthorne’s The Scarlet Letter, symbolsim is constantly present in the actual scarlet letter â€Å"A† as it is viewed as a symbol of sin and the gradally changes its meanign, guilt is also a mejore symbol, and Pearl’s role in this novel is symbolic as well. The Scarlet Letter includes many profound and crucial symbols. these devices of symbolism are best portayed in the novel, most noticably through the letter â€Å"A† best exemplifies the changes in the symbolic meaning throughout the novel. Read MoreSociety s Views And Values1397 Words   |  6 PagesForgivness Society’s views and values can influence one’s idea of right and wrong. In Hawthorne’s, The Scarlet Letter, society played a major role in the acceptance of being different and the idea of forgivness, Hester’s sin was viewed as a disgrace and was unforgiveable. Hester received backlash and humiliation publicly while Dimmesdale suffered quietly all while trying to protect his public image. Society often makes the error of looking down upon others who stand outr however, an individual’s abilityRead MoreTheme of Vengeance in The Scarlet Letter Essay1388 Words   |  6 PagesVengeance in The Scarlet Letter Vengeance is the act of recovering justice by forcing the opposing individual to endure same punishment or exceed a far more harsh consequence than the victim. People often try to obtain revenge upon others for the wrong reasons due to fact that they believe the actions or sins of another person have affected the victim in a negative way. The Scarlet Letter, written by Nathaniel Hawthorne, uses the relentless character, Mr. Roger Chillingworth, to describe theRead MoreRomanticism in the Scarlet Letter Essay852 Words   |  4 Pagesscenes†. Nathaniel Hawthorne was an anti-transcendentalist and believed in the dark side of man, hence his dark romantic novel The Scarlet Letter. This allegorical novel depends heavily on symbol and character. The novel is chock full of symbolic dimension of images, characters, and descriptions. The Scarlet Letter defines the American Romanticist movement while using symbolic characters and places that give the book seemingly two different storie s. The first story denotes the story going on in the bookRead More Scarlet Critique Essay870 Words   |  4 Pages The Scarlet Letter by Nathaniel Hawthorne was written in 1850. It was based on the Puritans of the 1600s, which were revived in Hawthornes era. Hawthorne descended from Puritan heritage and harbored a sense of guilt and hatred for their way of life. He used many themes and literary techniques in The Scarlet Letter including symbolism and irony. He emphasized the individuals role in the community and the role of women in society. Hawthorne used romanticism as opposed to the classical correctnessRead MoreScarlet Letter Symbolism773 Words   |  4 Pages The Scarlet Letter is a book about the suspense, love, guilt, and the pain of letting your emotions get the best of you. In one incident, Hester Prynne, a member of the Puritan society. Committed one of the most deadly sins, adultery, and was punished to wear the scarlet letter. The Scarlet Letter itself symbolizes isolation, sin, punishment and guilt. After being forced to confess her sin in front of the town Hester and her daughter, Pearl were banished to the outskirts of town, â€Å"On the outskirtsRead More Symbols and Symbolism in Hawthornes The Scarlet Letter Essay2336 Words   |  10 PagesThe Scarlet Letter. I. Symbolism A. Definition B. Style II. Symbolism in characters A. Hester B. Dimmesdale C. Chillingworth D. Pearl III. Symbolism in objects A. The scarlet letter B. The scaffold C. The forest D. The brook IV. Symbolic relations between characters and objects A. Characters and the scarlet letter B. Characters and the scaffold C. Pearl and the forest Nathaniel Hawthorne used symbolism to bring meaning into his book The Scarlet LetterRead MoreNathaniel Hawthorne s The Scarlet Letter1631 Words   |  7 Pagesdeveloped the theme for his most renowned literary novel, The Scarlet Letter. In The Scarlet Letter, Nathaniel Hawthorne emphasized the impact that societal isolation can have on individuals. Several of the victims inflicted with isolation throughout the novel were ultimately met with their inevitable downfalls. One particular character, Hester Prynne, was selected to undergo a struggle comparable to Hawthorne’s own. Hawthorne’s The Scarlet Letter centered its characters on a theme of both physical andRead MoreScaffold Of Scarlet Letter By Nathaniel Hawthorne1066 Words   |  5 PagesSeth Delposen Mrs. Macacci Literary critic essay December 1, 2015 Scaffold s Role in Scarlet Letter The scaffold, in Puritan times, was where criminals were shamed, ridiculed, and executed by the community. When they were released from jail, the first place that they went was to the scaffold, to be shown to the community. In The Scarlet Letter, by Nathaniel Hawthorne, the scaffold was not only a place of shame, but it was where character s social status rose and fell throughout the book. HesterRead More The Forests Symbolisim in The Scarlet Letter998 Words   |  4 PagesRefuge from Prosecution: The Forest in The Scarlet Letter The Scarlet Letter is a tale of constant trial and punishment. For Hester Prynne, there is no escape from the shame and belittlement she has been forced to endure within puritan society. However, like the puritans who had escaped prosecution by migrating from England to the New World, characters in The Scarlet Letter can escape the prosecution of puritan society by visiting the forest. It is a symbolic realm that embodies freedom and privacy

Tuesday, December 10, 2019

School Brochure Rationale for Target Audience- myassignmenthelp

Question: Discuss about theSchool Brochure Rationale for Target Audience. Answer: Target Audience: The target audience for the tool that has been used to promote the carnival is those who want exposure in sports. The specific target customers are the high school students- both male and female, who have excellent talent that is actually wasted due to lack of adequate time and exposure. Purpose: The purpose of designing this brochure is to provide a succinct idea to target the participants; what its offers and how it is different from the other carnivals. Name: High School soccer Carnival Rationale for Choosing the Communication Tool: Since brochure provides a cumulative idea pertaining to overall packages that the school has, it has been chosen as an effective tool to reach to the greater number of the customers. Brochure is compact, to the point and provides clear idea about the service provision. Planned Distribution Method: The brochure would be uploaded in the social media pages such as Facebook and Google ads. This would further be distributed as handouts so that it can be conveyed to the greater number of the target customers. Identification of the People and Resources Required Producing this Communication Tool: Marketing team, website, social media optimization, ad designer, webpage, content developer, photographer Outline of the development, approval and production process: The brochure has been developed focusing on the to the point subject of service provision that aims to be approved by different copyright agencies.

Monday, December 2, 2019

Social Selling Her Way to $250,000

SOCIAL SELLING HER WAY TO $250,000 It’s often said, â€Å"If you’re not online, then you essentially don’t exist.† According to a recent survey by Enquiro, 85.3 percent of buyers use the Internet before making a purchasing decision, and 77.7 percent of buyers say their research starts with Google. With the ever-growing population of businesses online, more specifically on social media, it can be hard to stand out from your competition. So is it still possible for a small business owner to find success on social media? Absolutely! Jessica Gordon, the owner of Three Little Darlings Designs, turned her custom bow business into a company grossing over $250,000 in less than three years primarily using Facebook. Like many businesses, Gordon’s company was conceived out of necessity. â€Å"When I found out I was pregnant with a little girl I knew I wanted to dress her up as girly as possible, especially after having a rough and tumble little boy. After she was born, I started purchasing hair accessories for her that were terrible quality! Thats when I decided I could make them myself. After making a few and having her wear them out, I was astounded at how many compliments we were getting and how many people were asking where I purchased them. Thats when I decided to start making and selling them,† she shared. Despite her busy schedule running a growing business, Gordon took the time to provide us with some insights about her experience and the strategies that helped lead her to such success. Did you start with a few products or offer a large variety right away? I started off small, but then after the first month, I realized I needed to increase the inventory and started making/selling about 100 new pieces each week. I knew I wanted to make ONE-OF-A-KIND pieces, but after a while, more and more people wanted the same items, so I then began making similar pieces to keep up with supply and demand. I pride myself on creating unique, one-of-a-kind pieces while still offering custom orders where people can make them however theyd like. How did you decide what your marketing plan was going to be? Honestly, I didnt have a marketing plan at all. I knew I would have to promote the business, but relied HEAVILY on word of mouth at first. Despite not having a marketing plan, Gordon knew from the beginning that she wanted to sell her products online rather than at festivals and craft fairs. In fact, she reported that 95 percent of her business comes from online sales. I initially started with a Facebook business page, expanded to Etsy, closed the Etsy after I realized how costly it was to sell on there, then moved most of my sales and business exchanges to a private closed business group on Facebook. Gordon’s Facebook page has over 28,000 likes and her Facebook group has over 5,000 members. Sales are made primarily via Facebook. To order, customers browse through photos of design options and comment on a photo with their email address. They finalize what they want to purchase by conversing with Jessica directly on the post, and they receive their invoice via PayPal. Did/do you use online ads? If so, what range of a budget did you start with? How did you learn to do them correctly? I didnt do much in the form of online advertising other than paying to promote posts on the Facebook business page. In the beginning, it was hard figuring out exactly what Facebook wanted me to do in regards to advertisement. Facebook business pages are tricky. The more people who like or comment on a photo or post, the more Facebook allows that post/photo to reach your entire audience. Sometimes, I would only reach about 100 people out of my 28,000 fans, which is how Facebook gets you to pay to promote. For me, paying Facebook to promote my posts was a big waste. Once she discovered that promoting her posts wasn’t the answer, Gordon made two major moves that had an incredible impact on her business. She participated in large group giveaways, as well as started a closed Facebook group to accompany her Facebook page. What helped a ton was being a part of massive group giveaways on Facebook. Giveaways were my biggest tool for increasing my online presence. People would have to like my page to be entered in the giveaway. After they had liked the page, I strived to reel them in and make them want to buy items [with discounts, rewards for purchasing or entrance into another giveaway as a ‘thank you’ for purchasing]. Budget-wise, I started with $400 $500/month, and I now budget only about $150 a month for advertising. Gordon initially split her budget between the product costs for the giveaways and about $100 for advertising on Facebook. Giveaways are easy to implement into your own online ventures. You can find group giveaway opportunities such as the ones mentioned  here and here, or you can run your contest on your own social media profiles or website. Be cautious, though, because there are several new Facebook rules and federal laws involved in running giveaways. Take the time to make sure you understand them. Texas blogger Taylor Bradford of Pink Heels, Pink Truck offers additional tips and suggestions for making sure you’re staying on the right side of the law with regards to giveaways. Gordon addressed the recent Facebook policy change and how her move to a closed group allowed her a way of getting around the restrictions: Up until last year, Facebook would allow LARGE group giveaways through Rafflecopter. One business would promote the giveaway and get TONS of other online boutiques to give away items, store credits, etc Then, when the giveaway contest opened, if people wanted to be entered, they would have to like every page via the Rafflecopter giveaway form in order to have their name submitted into the drawing. When the giveaway was over, Rafflecopter would randomly choose a winner for each prize. The winner would contact us and then they would get their prize. Once this method was banned from Facebook, we had to get creative and do giveaways another way. We still do big giveaways, but we have people join our Facebook groups (via a link in Rafflecopter or manually) rather than having to like a Facebook page to enter. Below is  an example of one of the large group giveaways Gordon participated in through Gleam. She posted about it on her Facebook page and noted that readers must follow the link in the comments to enter. Once someone followed the link, they were instructed that the way to enter the contest was to join Gordon’s group as well as to participate with the requests from the other businesses that were part of the giveaway. (Entry options are visible below the contest photo only when a giveaway campaign is open.) In addition to group giveaways, Gordon also does her own individual giveaways. When I conduct personal giveaways, its much more laid back. I just mention it on my page, and promote it in my group. For example, I just ran a giveaway in my group to celebrate reaching 5,000 customers – I gave away a $50 store credit and all people had to do to enter was make a purchase that week. I placed everyones name into random.org, created a randomized list, and the top person was the winner. I also do giveaways where I will ask people to invite their friends to the group to win a certain prize. This helps generate more customers. How do you make sure that people actually see your product and giveaway posts? This is one of the beauties of a group. Once I moved my business to a closed Facebook group, it made it so that EVERYONE sees my posts if theyre members, and I dont have to worry about posts NOT being in people’s Facebook timelines like I would if I just had a page. Once someone joins a group, they automatically start receiving notifications of new posts to the group. So, they never miss a post. Members can choose to stop receiving notifications, but this opt-out option is something they must do manually. On a side note, Gordon mentioned that there are additional benefits of having a group rather than just a page. I can be very selective with who I allow in my group, which helps me avoid any people trying to phish for my customers, steal my ideas, etc. Facebook groups can be set up by anyone and for almost any reason. It’s easy to learn how to set up a group properly, but keep in mind some Do’s and Don’ts of Facebook groups. For example, a major pet peeve for many users is when someone adds them to a group without their permission. Doing so could cause you to lose a potential new customer. So, if you don’t just automatically add people to groups without their permission, how are you able to get people to join your group? One way Gordon incentivizes people to join her group is to post about a prize via her Facebook page, which requires joining the closed group in order to enter the contest. Because she made the Facebook group a closed group, this means that you must be a member in order to see things that are posted in the group. So, if you’re not a member, you miss out. You won’t see what the current giveaway or sale is. Here’s an example of one of her recent incentive posts: To further emphasize the sense of exclusivity offered by joining the group, Gordon uses almost every post on her Facebook page to remind her audience that joining the Facebook group will give them access to new items and exclusive sales that aren’t visible on the Facebook page. She admits that it takes a bit more time to do separate posts, but that it’s worth it to spend the extra time trying to get people to join the group since you know they’re more likely to see your posts once they join. Speaking of time, how much time do you spend per day on social media promoting your company, engaging with customers, and providing customer service? Now, I spend about 2 hours a day promoting, engaging customers, answering emails, and discussing design ideas. She posts at least once a day on the page and multiple times per day in the group. Posts include giveaways, new product photos, and fun posts that illicit engagement, such as the light-hearted post pictured below. Do you outsource any of your business? I do EVERYTHING myself – design, production, shipping, invoicing, advertising, etc. Its a lot of work, but I love it. I do have an administrator who has recently started advertising for me on Instagram and helping to promote my page on Facebook. What tool do you use to create your posts? I use PicMonkey for collages, images, and designs. It’s a great online photo-editing tool. For a small fee each year, I can create virtually all of the graphics I need for my business without the hassle of Photoshop. Its VERY user-friendly and allows me to edit photos quickly and easily. Have you dealt with competitors being nasty online? Oh, let me tell you: When youre at the top, you have some haters, sadly Ive had to deal with my fair share of competitors, copycats, and even customers-turned-business-owners, who not only tried to steal my customers by inviting them to their new business page, but also tried to sell my hair accessories as their own. You name it; Ive dealt with it. But I pride myself on running a topnotch business and strive to have an open line of communication with my customers so when things like this happen, they are normally the first to message me to let me know. They have my back. Watermarks also help a ton, so people dont steal my pictures and use them as their own! What is something you wish everyone knew? Developing a successful online business takes a lot of hard work and dedication. In just three years, I have seen countless other businesses begin and end because of the amount of time it actually takes. Often, people forget that theres a person behind the computer like a real person, mom, wife, etc. who doesnt spend every waking minute on the computer or checking their phone to answer messages or make a sale. Having a supportive family/partner is key and setting a schedule for when you are going to work is extremely important and beneficial to the success of your business. Im a work-at-home mom and have a six-year-old and three-year-old. My six-year-old just started kindergarten this year, and I enrolled my daughter in preschool three days a week (just for 2.5 hours) so I get some extra time during the day to do some work. I also work after my children go to sleep until all hours of the night. Its not ideal, but it allows me to be with them during the day/evening and still bring in a substantial income for our family’s needs. Gordon has certainly done a great job bringing in that substantial income for her family and has great advice to share. She is a prime example of the amount of success that can come along with determination, hard work, great customer service, and a willingness to learn and adapt along the way.