Social Media Marketing of UnME Jeans Research Paper

Social Media Marketing of UnME Jeans - Research Paper Example As the paper outlines, social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. Considering that the aim of the marketing strategy adopted by the company is to boost sales, it becomes evident that the section of funds allocated for television advertisements are not as effectively utilized as they would have been if invested in internet marketing. It is seen on Slexchange that the largest percentage of online purchases is in the apparel section (Steenburg & Avery, 2011). This means that UnMe jeans must pay particular attention to this sector of marketing. The aspects that must be taken into consideration, to conclude upon the most effective form of marketing are the efficiency of the marketing vehicle in reaching the targeted audience and the deliverance of the brand image. Assessing the issues contained in the UnMe jeans case, it would appear that the major issue or weakness affe cting UnME is restricted budget allocation for internet marketing. As per the media plan adopted by Margaret Foley, in Exhibit 1, the highest percentage of the budget has been allocated for television advertising, with a very small percentage for search marketing and online banners. It would be more economical to invest in online marketing and cut down on traditional forms of marketing. With the emergence of Web 2.0, it has become the most preferred form of interaction with the targeted audience, pushing magazines and newspapers further into the background. But UnMe’s strategy of sticking to the traditional methods could be construed as its key weakness. As per the current media plan, since television advertising has been allocated the maximum funds, UnMe faces the threat of losing a targeted audience. On the same lines, the changing behavior of the targeted audience is a key external threat for it as well. The targeted audience is teenage girls who value unique styles, are s ocial and take an interest in brands that have unique features. This targeted group has clearly migrated from television, newspapers, and magazines to Web 2.0, the reasons being: They do not have control over the information provided to them through newspapers, television or radio. The audience is forced to see a large number of advertisements, causing too much clutter, making it impossible to reach the targeted audience effectively. Considering the control they can have over the online content they choose to view, other forms of interaction became a pleasurable experience. UnMe jeans would be able to garner sizable opportunities by allocating higher funds for online marketing due to the reason that the targeted audience can be reached more specifically. The targeted group being teenage girls, it would be easier to locate them on social networking sites and provide them with banners and ads that would interest them. Further, the advertisements could be customized according to the ch oice of the audience through virtual places. The banner ads which interest the consumer lead them to go through the product list of the brand out of their own will, having a positive impact on the willingness of the consumer. It is seen that most people that work from home or households spend about 30% of their time on web-based applications and the internet.  

Developing and Non-Developing Economies Essay Example | Topics and Well Written Essays - 250 words

Developing and Non-Developing Economies - Essay Example Kenya is emerging as a strong economy both in Africa and also in the world, due toseveral factors. First, the geographical location of the country is favorable, since the country serves as the gateway to the East African region, with a total population of 140 million consumers (Ho, n.p.). Coupled with the free trade agreement in the East African and the South African region that the country has entered into, it has access to a total of 600 million consumer markets, making the country account for 40% of the total East African GDP (Ho, n.p.). Further the country has surprised the world with its technological capabilities and innovations that have seen the major global technology giants such as Facebook, IBM, Google and General Electric enter the country looking for technological investment opportunities (Ho, n.p.). The technological innovativeness of the country has been contributed by its highly educated English speaking youthful workforce that constitutes 65% of the country’s total population. On the other hand, Malawi is ranked the poorest and the least developing economy in Africa and also among the poorest countries in the world, according to the latest World Bank rankings. This is occasioned by the fact that Malawi has a very high unemployment rate, with a very small economy having a GDP per capita of $267. The situation has also been worsened by the overreliance of the Malawian population on government to offer jobs and subsidies for all goods, while remaining less innovative businesswise (Yakobe, n.p.)

James Baldwin Essay Example for Free

James Baldwin Essay Has writing ever changed your life? Have you wondered about the author of the amazing work? James Baldwin was the author of books, plays, and essays that broke literary ground. His work explored social and racial issues regarding discrimination. James Arthur Baldwin was born in Harlem, New York in August 2, 1924 to Emma Berdis Jones and an unknown father. His stepfather was David Baldwin, a Baptist preacher and a factory worker. Baldwin grew up with an abusive father and a poor family with eight siblings. He wrote and edited the school magazine at his middle school, Frederic Douglass Junior High, at the age of 11. At the ages of 14 through 16, Baldwin was a Pentecostal preacher at Pentecostal Church, delivered by the difficulties of life, as well as his abusive stepfather, who was also a preacher. At the age of 15, a running buddy, Emile Capouya, recommended the young Baldwin to meet Beauford Delaney, an American modernist painter. Delaney became Baldwin’s mentor, living proof that African-American artists exist and that he could become one himself. You might be wondering what Baldwin achieved in young adulthood as he matured into the revolutionary writer he became. After attending high school, Baldwin started a string of ill paid jobs, self-study, but earned a literary apprenticeship in New York City. Around the age of 20, Baldwin moved to Greenwich Village, New York a popular home of African American artists and writers. While in New York, he befriended Richard Wright, a fellow African-American writer. At the age of 21, Baldwin landed a fellowship through Wright. He started to publish his first essays and short stories (ex: The Nation, Partisan Review, and Commentary). Three years later, at the age of 24, Baldwin moved to Paris on another fellowship. His personal life was lonely. He once loved Lucien Happersberg, a Swiss artist that he lived with while he stayed in Switzerland. He was single and had no children. His personal hobbies included writing and reading which lead to his writing career. He enjoyed writing poems, essays, short stories, and plays that were against discrimination. Baldwin was one of the leading voices in the civil rights movement. His work broke literary ground by influencing others. Maya Angelou called Baldwin her friend and brother and was greatly influenced by his work. He was especially well known for his essays on the black experience in America. He provided an unflinching look at the black experience in America through his work. Nobody Knows My Name, one of Baldwin’s touching books, hit the best-sellers list, selling more than a million copies. Early on December 1, 1987, Baldwin died of esophageal cancer in Saint-Paul-de-Venice, France. He was buried at the Ferncliff Cemetery in Hartsdale, near New York City. Baldwin was cheerful and active days before his death, hosting a Thanksgiving dinner. He had continued to write until his death at the age of 63. He had finished Cross of Redemption: Uncollected Writings, and had published The Price of the Ticket in 1985, just two years from his death. James Baldwin was an influential person. I learned that anyone can change things within and without your reach with determination. I was impressed that he was eager to change people’s perspectives of the world around them. The lesson that I learned from him was that one should do the right thing in bad situations. James Baldwin was a truly amazing person.

Holden Caulfield And The Stages Of Grief English Literature Essay

Holden Caulfield And The Stages Of Grief English Literature Essay There are seven stages of grief through the process of life and back. These stages are denial, depression, anger, bargaining, guilt, reconstruction, and eventually acceptance. Different stages of grief are represented through the main character Holden Caulfield in the novel, The Catcher in the Rye. Three stages of the stages of grief stands out the most and are focused on as Holden goes through the process of eventually accepting his loss. In the novel the Catcher in the Rye, the character, Holden Caulfield, goes through the many stages of grief, such as, anger, denial, and depression, after the death of his brother, Allie. Two stages such as anger and denial in the stages of grief are represented when Holden retraces one of his memories after Allies death. The memory Holden shares with us, is the time when he decides to spend a night in his garage Through his anger from his brothers death, Holden rampages in the garage, breaking all of its windows. From this scene, Holden shows the stages of anger and denial. I slept in the garage the night he died, and I broke all the goddamn windows with my fist, just for the hell of ità ¢Ã¢â€š ¬Ã‚ ¦ it was very stupid I have to admit, but I hardly didnt even know I was doing it, and you didnt know Allie (Salinger, 39). During that night, Holden expresses his anger and denial by breaking all of the glass windows and not admitting why he did so. From the loss of his brother Allie, Holden expresses his anger and denial physically and mentally. Holdens anger was expressed through his actions of physically breaking the garage windows with his fist, and his stage of denial was represented by him not admitting why he did so. According to Sarah Cifelli, Holdens denial of his brothers death leads him to take action in the garage, and when asked why he did so, Holden doesnt admit and take credit for what he has done. His inability to accept the loss of his brother becomes clearerà ¢Ã¢â€š ¬Ã‚ ¦ The action of breaking an entire garage full of windows poses questions, but the main point is, he did not admit the reason for breaking them (Cifelli 2006). Although both of the stages of anger and denial are present here, the most important stage represented is actually denial. By Holden not admitting why he broke t he windows in the garage in the first place, the stage of denial is the most important stage represented here. As Sarah Cifelli has stated before, à ¢Ã¢â€š ¬Ã‚ ¦ the main point is he did not admit the reason for breaking themà ¢Ã¢â€š ¬Ã‚ ¦ shows that Holden still believes that Allie is still alive, which leads to the main reason of why Holden took the action of breaking all of the windows. In another memory Holden shares with us in the novel the Catcher in the Rye, the stage of denial and depression are present as he tries to maintain both his innocence and relationship with Allie. Holden Caulfield wants to be the Catcher in the Rye. In other words, he wants to catch all the children who are falling off a cliff into adulthood. Both of the stages are represented together as Holden catches everyone from losing their innocence. And Im standing on the edge of some crazy cliff. What I have to do, I have to catch everybody if they start to go over the cliff-I mean if theyre running and they dont look over where theyre going I have to come out from somewhere and catch them. Thats all Id do all day. Id just be the catcher in the rye and all. I know its crazy, but thats the only thing Id really like to be. I know its crazy (Salinger, 173). During this scene, Holden is trying to tell his little sister, Phoebe, that he wants to keep everyone safe and to catch them from falling off a cliff. By catching people from falling off the cliff, Holden is referring to stop kids from growing up and losing their innocence from the adult world. Holden wants to protect those that he loves and whom he is close to. Besides his little sister Phoebe, Holden also wants to protect all of the children and their innocence. Becoming the catcher in the rye in Holdens mind, this means that he still wants to catch Allie from falling off the cliff. Being that Allie is already dead, this shows that Holden is in denial of Allie ever dying. This also relates to Holdens depression in a sense that Holden is not going to accept the fact that he needs to grow up and join adulthood rather than playing games and all. As everything around Holden is telling him to grow up, Holden turns away from what he thinks will bring him farther apart from his relationsh ip with Allie. As Parthkatri states in the following quote, he helps explain that Holden doesnt want to change and would rather be with his brother Allie as a child. Unfortunately, Holden doesnt realize that Allie is dead, and therefore kicks him into the stages of denial and depression. Holden is not willing to accept the inevitability to changeà ¢Ã¢â€š ¬Ã‚ ¦ After Allies death, Holden equates the loss of innocence from the changes of the adult world (Parthkatri 2009). Basically, Holden is in fear of growing up because of two reasons. One being that his brother Allie died as a child and another because Holden believes that all children hold their innocence before they lose it in the adult world. The stage of grief represented here are denial and depression because Holden wants to maintain his relationship with Allie as a child and hold onto his own innocence, but at the same time, Holden is on the verge of becoming an adult, forcing him into more stress and difficulty leaving him to depression. Therefore, Holden wants to protect children and catch them from falling into the adult world. Meanwhile, Holden is actually on the verge of falling himself off of the cliff and onto the lap of adulthood. As Parthkatri has explained before, Holden doesnt want to change, but as he continues on his journey in the novel, the world is showing him that he has to change because growing up is a part of life and you cannot run away from it.

Confucianism Vs Taoism Politics Philosophy Essay

Confucianism Vs Taoism Politics Philosophy Essay Government has such an important impact on societal issues and duties. The United States was constructed from a written constitution thus the formation of our federal government establishment. I look at the constitution as our means for living in a well established society. Many individuals have different beliefs in how a society should be run. Take a look at the ancient Chinese philosophies of Confucianism and Taoism. Each has a different set of standards in their philosophy of life. It is difficult to understand the ethics and politics of Confucianism and Taoism without understanding its philosophy. What if the United States were to take on one of these philosophies? I believe Confucianism would be more widely accepted in our society. We are a nation based more on the concerns dealing with rule and work which is relevant for Confucianisms essence of a structured civilization. The official doctrine in China by the second century B.C.E. was Confucianism. Confucius taught much about political inconstancy as he endured through the downfall of the Zhou dynasty. He had begun teaching at twenty-three years old and we get insightful information about some of his teachings through The Analects. Much of his writing is centered on issues the world with the focal points on family, politics, and modern humanity. Many ideals can be reach as being disciplined leading to virtuous accordance and communal efficiency. The Master said, He who learns but does not think, is lost. He who thinks but does not learn is in great danger. (1595) The first sentence is the true core of knowledge. To fully understand what you have learned, it must be applied thus you are acquiring information. One who does not think may act on impulse. Thinking before you act can lead to gratifying decisions. In a government you need a leader that can focus on a problem and figure out all possible choices that will be beneficial to the society. After the decision is made then it is necessary to take action. We need these ideals for the foundation of a good leader and the individuals as well. If someone just acts on impulse or does nothing, problems will arise either way. If you cannot be evaluating a certain thought, then nothing is gained in retrospect. Our Masters Way is simply this: Loyalty, consideration. (1596) Confucius wanted to convey moral principles to establish a structured society. You yourself desire rank and standing; then help others to get rank and standing. You want to turn your own merits to account; then help others to turn theirs to account- in fact, the ability to take ones own feelings as a guide- that is the sort of thing that lies in direction of Goodness. (1596) A strong leader should be able to take care of his people. In return the people will abide by the rules which will result in a well developed society. Never do to others what you would not like them to do to you. (1597) If we commence this morale rule than it would make sense for people to get along cohesively. No one is ever beneath you so selfishness should be nonexistent. The Master said, A country of a thousand war-chariots cannot be administered unless the ruler attends strictly to business, punctually observes his promises, is economical in expenditure, shows affection towards his subjects in general. (1600) The Master said, Govern the people by regulations, keep order among them by chastisements, and they will flee from you, and lose all self-respect. Govern them by mental force, keep order among them by ritual, and they will keep their self-respect and come to you of their own accord. (1601) A set of laws are instituted and should be followed, but the means of ethics would be followed if they saw their leader to be commendable. There would be an understanding for the governing embodiment concerning stability of virtue between individual and ruler. At the same time the ruler must be applying the example of good virtue. You will get the same respect back in return. Laozi wrote a collection of poems entitled, Dao De Jing. The ideology of Laozi was polar opposite of what we saw from Confucius. Lao Tzu illustrates the meaning of life through Dao which literally means the way. It is based on the individual to move connectively in the eternal flow of life that define the basis of Taoism. Taoism is believed that everything happens naturally in the world, thus human behavior is in correspondence of its nature. The way to improve morality is doing nothing so that nothing is forced. Additionally it is about reaching beyond the sector of the traditional society. A true follower will not be attached to the power and politics of ordinary societal standards. Give up learning and put an end to your troubles. (1607) Hence I know that value of nonaction. Teaching without words and work without doing Are understood by very few. (1609) The farther you go, the less you know. Thus the sage knows without traveling; He sees without looking; He works without doing. (1610) Laozi says that inaction is the way to live in a state of natural harmonious bliss. The Dao states that no one should be conformed to society because we are just free spirits in the universe. We are not tied down to standard living and all expectations should be thrown away. You learn from your sense of self by the force of Yin and Yang. Yin and Yang is the approach of two of something forming to coherence. It is more important To see the simplicity, To realize ones true nature, To cast off selfishness And temper desire. (1607) Laozi wants society to give up materialistic possessions. We are endlessly learning and building upon expectations. The expectations are from our society which creates distress hiding from the greater good of humanity. The American Dream is the success of power and money which many of us chase after. Americans would never be able to give up material possessions. Going with the flow isnt always the best way to lead your life. At some point there will be important decisions that will alter your journey in life. Taoism wants you to sit back and relax, but inactivity can lead to destruction. It is hard to picture a leader in society to just go with the flow in directing his country. Productivity is vital to success. If a war breaks out we need to act quickly for the sake of protecting our people and our future endeavors. Americans are too selfish for Taoism because we have the conception of want embedded in our brain. I think in the sense of traditional American values and being in line with the American Dream, Confucianism would be the more popular philosophy. Â  It stresses themes of dedication to ones duty in life, dedication to ones family, social responsibility, and almost Christian-like themes of helping others and benevolence. Many Americans can learn from the Confucianism philosophy. The ideas we are given from The Analects are structural enough for the foundation of political authority in establishing a society. On the contrary I do believe Taoism offers a counterbalance to the political ideals of Confucianism. Sometimes we get too involved with power which sometimes can lead to destruction when you are not looking out for the people. At the same time Confucianism has a means of higher authority through a set of moral principles. Furthermore our country needs a set of laws that everyone is subject to. Without order chaos will break out with pure insanity. No society will ever be perfect, but we can always be willing to improve our standards of living a better life.

Condolezza Rice :: Biography Biographies Bio

Introduction I. When I say the words "Condoleezza Rice", some of you are wondering what it was that I just said. A. Some may think I'm speaking another language. B. Others may know that this is a person's name. II. When I first heard the name Condoleezza Rice, I didn't know who she was either. III. Today, I am here to tell you about Condoleezza Rice, our Secretary of State. IV. I will tell you about her childhood life, what she did before she became involved with politics, and how her political career started. (Let me start by telling you a little information about when she was a little girl.) Body I. Condoleezza Rice claims that her childhood taught her determination against adversity. A. Born on November 14, 1954 in Birmingham, Alabama, Condoleezza Rice grew up in the South during the time of the civil rights movement. 1. She was the only child of Reverend John Wesley and Angelena Rice. a) Her father was a minister at Westminister Presbyterian Church. b) Her mother was a pianist, an organist, and a music teacher. 2. During the time her mother was a music teacher, she named her child Condoleezza because it was an Italian musical term that meant "with sweetness." B. When Condoleezza turned eight years old, she was attending school during the Brown vs. Board of Education. 1. She was affected by this because she lost one of her classmates. 2. The little girl's name was Denise McNair and she was killed in a church bombing. C. At the age of 15, Condoleezza's goal was to become a pianist. 1. At first she studied at a music camp. 2. When she finished there, she moved to Colorado and attended the University of Denver, where her father taught a class called "The Black Experience in America." D. But then she decided to change her mind about being a pianist and became interested in politics 1. She then took a course on International Politics, which was taught by Josef Korbel. With this, she became interested with the Soviet Union and international relations 2. She began to call her teacher "one of the most central figures in my life." (Now that you have heard her about her childhood, let me continue with her career.) II. Although she spent a lot of years in school, Condoleezza achieved her career and became a part of many different businesses. A. After graduating high school, Condoleezza attended the University of Denver. 1. When she was 19, she received her bachelor's degree in political science and Phi Beta Kappa , later she received her master's degree from the University of Norte Dame afterwards 2. When she turned 21, she decided to change her political affiliation from Democratic to Republican.

A Separate Peace: Finny - How Things Change Essay example -- essays re

A Separate Peace: Finny - How Things Change In the novel "A Separate Peace," by John Knowles, a boy named Gene visits his high school 15 years after graduating in order to find an inner peace. While attending the private boys school during the second World War, Gene's best friend Phineas died and Gene knows he was partially responsible. Phineas, or Finny as he was sometimes called, was the most popular boy in school. He was a handsome, taunting, daredevil athlete. Gene, on the other hand, was a lonely, self-sufficient intellectual. Somehow the two became good friends, or so Finny thought. Gene, unfortunately, was bitten by the green-eyed monster of jealousy. Gene just couldn't come to grips with the idea that a person of Finny's stature would want to be his friend. Gene's envy grew to a point where he was willing to severely injure Finny for being too perfect. Unfortunately for Finny, Gene succeeded. Finny's seeming perfection, his strong beliefs, and his ability to forgive trace his development throughout the novel. Finny's seeming perfection was the basis for Gene's resentment towards him. Gene thought that everything Finny did was perfect, which just upset Gene all the more. Finny was so perfect that he didn't care what others thought, like when Finny wore a pink shirt as an emblem after the bombing of central Europe. " '...Pink! It makes you look like a fairy!' 'Does it?' He used this preoccupied tone when he was thinking of something more interesting than what you had said." One time Finny and Gene were at the swimming pool when Finny noticed that a boy named A. Hopkins Parker had the record for the 100 yards free style. When Finny realized that A. Hopkins Parker had graduated before they came, he remarked, "I have a feeling I can swim faster than A. Hopkins Parker." He was right. Gene was ecstatic that Finny could do such a thing without any training or anything. All Gene could say was, "You're too good to be true." In certain ways he was. Throughout the book Gene knows that Finny has some strong beliefs. The first three he noticed were: "Never say you are five feet nine when you are really five feet eight and a half"; "Always say some prayers at night because it might turn out that there is a god"; an... ...y?" "I believe you. It's okay because I understand and I believe you. You've already shown me and I believe you." Finny forgave Gene and all was well, at least for a little while. Finny's development can be seen throughout the novel by tracing his seeming perfection, his strong beliefs, and his ability to forgive. Finny changed from being the best athlete in the school to being the only one who couldn't go to the war. Finny was a very good person. Finny was a very firm believer in what he thought was right. Finny was a very forgiving person, believing in the forgiveness of friends. Unfortunately, Finny died due to the negligence of the school doctor. When Finny's leg was being set some bone marrow escaped into his blood stream stopping his heart. When Gene heard this news he didn't cry. Gene felt that, along with Phineas, he himself had died, and you don't cry at your own funeral. Gene went back to his school to come to grips with the fact that he was partially responsible for Finny's death. Finny was not perfect; D's on his tests and bad grades show that. But to Gene, Finny was perfect and always would be.