Year of Wonders Essay Example for Free

Year of Wonders Essay Background of the novel: 1. William Shakespeare wrote most of his known plays between 1589 and 1613, and died in 1616. 2. Elizabeth I was succeeded by James VI of Scotland (becoming James I of Great Britain upon his crowning), in 1603. 3. Between the years of 1649 and 1660, during the English Civil War, England had no monarch; instead, the country was temporarily ruled by Lord Protector Oliver Cromwell as a military/parliament. 4. In 17th Century England, many people believed that witches were abound and were the cause of a variety of otherwise difficult-to-explain behaviour amongst people; if a person were found guilty of witchcraft, they were sentenced to death by hanging. 5. Puritans were those of a particular division of the Christian faith, differing notably from other branches in mostly their views on morality, which they believed to be incredibly important – and pursued down to the finest level of detail – and the structure and manner of their worship (shunning the interference of outside sources, such as rulers of the land, into religion, and not seeking happiness by normal means, taking it instead from their belief that they were acting according to God’s will). 6. (I couldn’t answer the first part of this question, as after seeing multiple versions of the book’s cover there seems to be no recurring phrase to consider as a ‘subtitle’.) Historical Fiction: 1. While some people may hold the expectation that historical fiction would be based on facts and research, painting a realistic picture of its setting, I would say that such an assumption is not, or at least should not be, usually present; historical fiction is labelled as ‘fiction’ for a reason, and as such is grounded too much in alternate reality, aiming too much to provide entertainment rather than information, to be considered an accurate, researched portrayal of its setting. Of course, there are exceptions – Year of Wonders, in part, being one – but even that does not provide a realistic enough picture of its time and place to make the emergence of such an expectation of factual provision becoming commonplace in the genre seem a good idea. 2. I believe that an author’s ability to shape their material into an effective and engaging narrative holds a higher position of importance than their willingness to adhere to historically accurate occurrences; if the author aims to engross their audience in the story, then every other aspect of the book is secondary to that goal. In the same way as one would be unwise to attempt to write a good book about a purposefully boring premise or character, there is little point in maintaining historical accuracy if such maintenance detracts from the entertainment of the piece. Even if the aim is not entertainment, but rather the conveyance of a particular theme, the same reasoning applies – there is little to no reason in maintaining historical accuracy if the themes being presented could be done so far more effectively without such accuracy. 3. Although it is obviously important in any medium to avoid anachronistic occurrences that could detract from the story, I do not agree that the ‘anachronisms’ in Year of Wonders could be classified as such, in that they do not seem to be truly anachronistic at all. By this, I mean that the attitudes of the main characters do not seem unbelievable, even considering the book’s setting, as any era will always have those who think differently – indeed, if not for this, this emergence of individuals going against the status quo who may obtain the rare chance to influence others, mankind’s common values would never have changed since its inception. Each of the characters in question seems to have been written with enough explanation of their own values and attitudes that they are justified, even within the context. While these circumstances are certainly unlikely, they are not impossible, and attempting to call those two things one and the same is akin to labelling day the same as night by the mere fact that they lie next to each other in the cycle of time. Reading the Novel: 1. It would seem that the reason for which Geraldine Brooks gave the name Year of Wonders to her novel is that, despite the devastating effects of the plague on Anna’s life, there truly were ‘wonders’ that happened for, and around, her in that year. She grew closer than she ever may have expected to a good friend; she salvaged many an innocent life with her (albeit shaky at first) willingness in being a midwife, which eventually led to her finding what she believed her true calling; she witnessed her town’s sacrificial act of goodness, sparing innocent bystanders from sharing in Eyam’s wretched fate; and, ultimately, she managed to find happiness, emerging from that most trying year scathed but still very much alive, restarting her life anew and settling down with two healthy, happy children to call her own. 2. Here is a list of my initial impressions of the characters in Year of Wonders: * Anna – A girl whose innocence was taken from her by that which she has experienced, seeming embittered and disillusioned with the world around her but standing as a strong pillar of kindness in spite of that. To those familiar with the terminology – for I can think of no better term for Anna’s character – she seems at first (and throughout the story) to be a ‘Mary Sue’. * Michael – A once-great man driven into an almost catatonic state by the events of the plague. * Elizabeth – An unpleasant woman, spoilt to the point of incredible greed and selfishness by the circumstances of her upbringing. * Jamie – A child like any other, energetic and inquisitive. * George – Good and kind-hearted, to the level that these qualities become suspicious. * Jane – A prudish and serious young girl, putting her religious views above all else in h er life to a perhaps obsessive extent. * Sam – Dull, yet kind; a simple man, content with his life. * Tom – A typical baby; along with Jamie, he is the subject of his mother’s devotion and love, and much of her reason for living now that Sam is dead. * Elinor – Kind and carefree, yet contemplative and devoted; Anna’s picture of perfection. * Mem – A woman weathered by the world, showing inherent goodness behind a more grumpy exterior as she remains to tend to a village of people who think none too highly of her. * Anys – A young girl showing the same world-weariness, temperament and awareness as her aunt, though whose morality is perhaps more tarred due to her selfishness, her bluntness and her disregard for typical values. * Stanley –Similarly to Jane, a person who treats worship and morality as being almost synonymous with life itself. * Aphra – Self-absorbed to the extreme and paranoid towards any outside forces in her life. * Lib – A representation of a typical girl of the Middle Ages, serving as a foil to Anna’s more progressive character. * Colonel Bradford – A selfish, rude man, having grown accustomed to abusing the power granted to him. * Miss Bradford – A typical rich woman of the times, considering her wealth as a token of superiority. * Robert – A wandering young man of high-class birth, seeking simple entertainment after leaving his home town of London. * Mary – An unremarkable woman on face level, wanting only a plain and happy life. * Surgeon(s) – [Grouped together because they are of indistinguishable temperaments] Fearful men, seeking not truly to aid others at critical points but rather to gain a stock of money from their work and remain in safety themselves. * The sexton – A hard-working old man, trying merely to do his duty in a most difficult time. * Brad – Though not particularly evil, a superstitious, desperate and stupid man. * Faith – Much the same as her father, Brad. * Urith – The same as Brad. * Martin – Same as above. * Maggie – A hard-working, honest peasant woman. * Jenny – Same as above. * Brand – A cautious man, but one who has goodness within him. * Jakob – Kind and accommodating, despite his difficult lot in life. * Josiah – A cruel and angry man not afraid to use his strength to get his own way; like his wife Aphra, he seems to reject anything other than the concept of self. * Sally – An entirely innocent victim, her death seeming representative of that which makes the villagers start to abandon their faith. * Kate – Another desperate, simple peasant woman, seeking safety but throwing away reason in an attempt to reach it. * Merry – Like Sally, Merry is a unfairly victimised child, but unlike her, Merry appears to represent hope and strength. * Alun – A gruff man, set in his ways, but with a good sense of right and wrong. * Randoll – A simple villager with a good heart. * Henry – Another plain villager, of a gruff and unpleasant temperament himself, but angered back into caring about morality by Josiah’s actions. * Lottie and Tom – Desperate parents who have suspended their disbelief of the supernatural in a vain attempt to protect their child. * John – A man whose already-fragile mind snapped from the fear and grief of the plague, spurring him to reckless action. * Urith – Meek; locked up in hiding due more to fear of her husband than of the plague. * James – A saddening old figure, his faith tested by his continued survival while more meaningful lives pass away in front of his eyes. * Mrs. Bradford – A fearful woman, whose subservience to her husband is so great as to surpass her care for her child’s life. * The Innkeeper – An honest, fair-minded man with a good sense of justice. * Ahmed – Refined, kind and accepting. 3. Brooks’ descriptions of the village and countryside are used to create suspense by portraying the change from a normal, perfectly functional town to a broken wreck; mentions of laughter, of playful children and of the sounds of work, are replaced by a foreboding silence, while the town itself becomes overgrown and filled with decay. The reason that these scenes – scenes of a once-lively town reduced to an image of death – create suspense is that, no matter where the characters focus, they will be presented by a reminder of the ruins around them, showing them just how close they are to that fate themselves. 4. The views developed by Brooks throughout the narrative seem to combine into one main theme – a willingness to question the status quo, to show that the current state of things may not always be for the best. This is shown through class divides (questioning whether the wealthy truly deserve their privileged status, as evidenced by the selfishness of the Bradfords), relative gender equality for the times (as both men and women play a crucial role in stopping the end situation from being even worse; if, as was typical of the times, only the men had been allowed to decide on issues – and, for example, Anna and Elinor had not been able to choose to act as midwives – the death toll may well have been higher), and the steadfast determination to perceive the plague as a religious occurrence rather than a natural one (which, by focusing eyes in the wrong direction, likely caused the loss of many lives; if the true reason for the plague had been discovered earlier, more effective countermeasures could have been taken). This general theme, and its components, reflects contemporary attitudes rather accurately – recent society has certainly become more open to changing the status quo, and such things as gender equality and reduced expectations of religion seem to have worked rather well in changing society for the better. 5. Contrast between characters can be seen between multiple pairs in Year of Wonders. Anna seems to have four main contrasting characters, each of a different kind – firstly, she and Aphra are contrasted in their desires, with Anna’s being largely for the wellbeing of other people while her stepmother’s are selfish. Michael Mompellion could be considered the second contrast to Anna, as he is an initially strong man weakened by his trials and losses while Anna’s seem to serve only to strengthen her resolve in the end. Anys is the contrast to Anna’s third defining characteristic; while Anna is a rather traditional girl despite her individual ways, and hides much of her true self and her opinions inside, Anys’ views would not seem entirely common in our day, and she has little reservation about speaking her mind bluntly. Finally, Anna’s situation – that of a strong, outgoing woman, hidden behind the mask of a cautious, unglamorous girl – is opposite to that of Elinor, who appears in Anna’s eyes to be a near-flawless woman radiating energy but is internally scarred and in turmoil. Elinor, with her constant kindness and equal treatment despite her high-class family background, has another contrasting character of her own in Elizabeth, the rich daughter of the Bradfords who abuses her power and thinks only of her own desires. One more prominent contrast is between Colonel Bradford and Michael – while both being intelligent men, the Colonel seeks to employ this intelligence only to protect himself, whereas Michael aims to aid those around him. The Structure of the Novel: 1. It seems that flashback has been used here for a multitude of reasons; it allows for a more direct before-and-after contrast to show the development of her character throughout the year (by virtue of snapping from one to the other; in a gradual build-up, the changes would be less noticeable), it reveals the inevitable end of the story so as to place an emphasis on the book’s characters and setting rather than its plot’s ramifications, and it creates a sense of curiosity as to just how events transpired within the focused-upon year to create such change as can be seen. 2. While beginning with a flashback is, as previously explained, effective in setting up a variety of paths to set the foundation for telling a tale, it is not a solve-all solution for storytelling; some aspects of the story cannot be satisfactorily fleshed out without the reader having some pre-established knowledge of the characters, setting and such things, and so I imagine that is for this reason that Brooks decided to revisit this time. 3. While I am not certain on this fact, it would seem that the middle thirteen chapters of the story were indeed narrated in chronological order; if this is not the case, then I would perhaps say that the signposting to show this anachronism was insufficient. Leaf-fall, 1666: Apple-picking Time: 1. Key character interactions and quotations in this opening chapter are: * Anna’s devotion to the deteriorated Michael Mompellion, rousing curiosity as to what led to the situation. * Michael’s grief and bitterness over the loss of Elinor. * The cold, vengeful attitude held towards Elizabeth as a member of the Bradfords. * The mention that Josiah ‘loved the pot more than his children’. * Elizabeth being ‘sour-faced and spoiled’. * ‘His hand is on the bible, but he never opens it’ – Michael’s religious habits contrasting with his shattered faith. * Anna’s motives in caring for Michael, showing her idolatry of Elinor: ‘I do it for her. I tell myself I do it for her. Why else would I do it, after all?’ * Michael’s frigid recital of a passage from the Bible, showing further his grief from the loss of Elinor and his feeling of betrayal from God: ‘Your wife will be like a fruitful vine within your house; your children will be like olive shoots around your table†¦Ã¢â‚¬â„¢ 2. I think that Brooks chose to use first-person narrative because it would seem that the story she seeks to tell is primarily one of a single girl’s character development; while third-person writing allows for a greater scope of focus on multiple characters or a wider story, the first-person perspective tends to allow the writer to more accurately portray the nuanced thoughts of an individual, and so it seems more fitting for this purpose. Another possible reason is that this subjective first-person story, shown through the imagined eyes of Anna Frith, paints the emotions and feel of the setting better than a first-person narrative may manage to easily do. 3. Archaic and dialect words contribute to the story by creating a more realistic setting; in a similar way to the aforementioned example of anachronism (an ancient Roman wearing a watch), the story’s sense of realism would be broken if the residents of a small, 17th century British town were to speak just as we do today. 4. Aside from the stated phrases, notable signs of decay, loss and disillusionment in this chapter are: * ‘The courtyard hadn’t been swept in a sennight. It smelled of rotting straw and horse piss.’ * ‘If there’s one thing I couldn’t stand anymore, it’s the scent of a rotting apple.’ * ‘†¦sometimes I feel that I’m tending just another in that long procession of dead.’ * ‘My neighbours’ cottage was empty, the ivy already creeping across the windows and the grey lichens crusting the sills.’ * ‘[Nature] has taken less than a year to begin to reclaim its place.’ 5. Some examples of parallels between the physical desolation of the garden and the spiritual desolation of Michael are: * The idea that Elinor would be sorry to see what had become of her garden; just as it has been dirtied with weeds, so too has Michael’s spirit been corrupted by his anger and grief, and Elinor would be most saddened to see what had become of this once-strong man. * In relation to the previous point, Anna remarks, ‘I expect she would understand why it is so’. * Anna also remarks on how nobody could truly restore Elinor’s garden back to its former glory, drawing comparisons to how – no matter what efforts Anna or any others may make in improving Michael’s state of depression – they could never tend to him with the same skill as his wife could have; he could never return to being the steadfast bastion of strength that he was when he stood with Elinor’s support. 6. It does not, to me, seem that Anna’s relative stability in the face of Michael’s mental collapse indicates a message of feminist resilience; regardless of Brooks’ intention, the two simply seem to be different people, defined in this aspect by their characters rather than their genders. This view is supported by Aphra’s fall into depraved insanity, which certainly contained no message of women being inherently strong. 7. Examples of the complexities of Anna’s character shown in this chapter are: * Her prioritising of compassion above tradition – ‘A servant has no right to stay, once she’s dismissed. But I did stay†¦Ã¢â‚¬â„¢ (Page 4) * Her hesitance to let any life be in need, unhappiness or danger – tending to the horse (‘I kept prattling, softly, as I used to with the children when they were scared or hurt.’ (Page 5)), not wanting to pull out the plant (‘like me, so brimful of endings that they cannot bear to wrench even a scrawny sapling from its tenuous grip on life.’ (Page 12)).

Coca Cola Company Operations And Strategies Business Essay

Coca Cola Company Operations And Strategies Business Essay Coca Cola was invented by Doctor John Pemberton a pharmacist from Atlanta, Georgia in May, 1886. John Pemberton invented the Coca Cola formula in a three legged brass kettle in his backyard. The name was a suggestion given by John Pembertons bookkeeper Frank Robinson. The soft drink was first sold to the public at the soda fountain in Jacobs Pharmacy in Atlanta on May 8, 1886. About nine servings of the soft drink were sold each day. Sales for that first year added up to a total of about $50. But it cost John Pemberton over $70 in expanses, so the first year of sales were a loss. Until 1905, the soft drink, marketed as a tonic, contained extracts of cocaine as well as the caffeine-rich kola nut. In 1887, another Atlanta pharmacist and businessman, Asa Candler bought the formula for Coca Cola from inventor John Pemberton for $2,300. By the late 1890s, Coca Cola was one of Americas most popular fountain drinks, largely due to Candlers aggressive marketing of the product. With Asa Candl er, now at the helm, the Coca Cola Company increased syrup sales by over 40% between 1890 and 1900. On April 23, 1985, the trade secret New Coke formula was released. Today, products of the Company are consumed at the rate of more than one billion drinks per day. Now company produces more than 300 beverage brands. The corporate headquarters are in Atlanta, with local operations in over 200 countries around the world. More than 70 percent of the income comes from outside the U.S, but the real reason they are a truly global company is that the products meet the varied taste preferences of consumers everywhere. But the Company has several issues that influence its profits and position in the market. Such as still producing its Coca Cola Classic product, which contains high levels of sugar and caffeine which is negatively impact costumers health.   And it may reduce the demand for some of their products and impact customers trust or loyalty.    The second one is banned sales of Coke in its cafeteria by the Indian parliament. When coca cola was tested, it was found that it includes high concentrations of pesticides and insecticides, including lindane, DDT, malathion and chlorpyrifos. Some samples tested showed the presence of these toxins to be more than 30 times the standard allowed by the European Union. But the same drinks were found to be safe in US. The third issue is boycott against the companys using huge amount of water from the common groundwater source. And as a result of its operations the scarce water has been polluted by Coca Cola (case study Coca Colas strategy, www.thecoca-colacompany.com). Mission and Vision Statement Mission Statement Coca Cola Companys mission statement is to maximize shareowner value over time. In order to achieve this mission, they are creating value for their consumers, bottlers, and their communities. The Coca Cola Company creates value by executing comprehensive business strategies (mission vision values, (2009) www.thecoca-colacompany.com). Vision Statement To achieve sustainable growth, Coca cola has established a vision with clear goals: Profit: Maximizing return to shareholders; People: Creating great place to work where people are inspired to be the best they can be. Thomson, Gamble, and Strickland (2006) suggest that Coca Cola believes a reputation for workforce diversity makes recruiting employees easier (talented employees from diverse backgrounds often seek out such company); Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples desires and needs; Partners: Nurturing a winning network of partners and building mutual loyalty; Planet: Being a responsible global citizen that makes a difference (mission vision values, (2009) www.thecoca-colacompany.com). Companys Strategies Brand development Strategy. P.Kotler and K.L.Keller (2009) suggest that brands signal a certain level of quality so that satisfied buyers can easily choose the product again. So Coca Cola Company to far reach and to manage remaining in the limelight it created Brand development strategy. This strategy is effective as it has been able to construct, manage as well as maintain its brand image since yesteryears. As Kotler et. al., (2009) argue, brand loyalty provides predictability and security of demand for the company and creates barriers to entry that make it for other firms to enter the market. The brand loyalty is the instrumental in keeping up companys brand image. Over the years, Coca Cola has passed several tests of brand enhancement and the company makes it a point that the products under the banner Coca Cola continue to invade the minds of the consumers. It involves 4000 customers to test 20 brand attributes every month. With regard to the brand development of Coca Cola Zero, the company came out with an advertisement, which was quite different from the conventional ones. In this regard, (no calorie beverage), it has shelled out three types of products: Coca Cola Classic; Diet Coke; Coca Cola Zero. There are few experts who believe that when Coca Cola had the tag line of The Real Thing, it was really that but with the invention of various categories of coke, the real thing changes to many things, and the original flavor is usually lost. Hence, the brand building strategies should be such that it does not confuse people and is able to retain consumers despite the fact that several new non alcoholic beverage firms are on the (development strategy of Coca Cola, finance.mapsofworld.com). Business Intelligence Strategy. In order to know what consumers prefer it intends to use Information technology (IT) to monitor the pulse of its customers.  Ã‚   According to Information Week article titled Cokes RFID-Based Dispensers Redefine Business Intelligence, Coke plans to roll out the Freestyle drink dispenser nationwide which is taking the concept of customer choice to new heights, and the most interesting aspect is the technology its built on. According to Rainer and Turban (2009), business intelligence (BI) is applications and technologies for consolidating, analyzing and providing access to vast amounts of data to help users make better business and strategic decisions. Freestyle will become Cokes front-line robotic army for BI, sending massive amounts of consumption data back to the beverage companys Atlanta headquarters. The dispensers collect data on what customers are drinking and how much, and transmit that information each night over a private Verizon wireless net work to Cokes SAP data warehouse system in Atlanta. Unique byproduct of this BI enabled dispenser is that Coke can try out new flavors and get back almost real time feedback on the viability of its success.     With a competitive advantage like this, I think its a good idea Coke store its IT details to develop its recipe formula. Price strategy. Sometimes Coca Cola Company changes their product prices according to the season. Summer is supposed to be a good season for beverage industry in Pakistan. So in winter they reduce their prices to maintain their sales and profit. But normally they reduce the prices of their pet bottles or 1 litter glass bottle. Promotion strategy. They get or purchase shelves in big departmental stores and display their products in those shelves in that style which show their product clearer and more attractive for the consumers (Coca colas business intelligence strategy, www.itstrategyblog.com). SWOT Analysis Strengths: 1. Brand equity 2. Product distribution and worldwide network 3. Solid financial performance 4. One of the worlds most recognized brand. 5. Innovation Weaknesses: 1. Credit rating 2. Customer concentration, particularly in the US (Wal-Mart accounts for more than 10% of Coca Colas business in the US) 3. Does not enjoy the number one position in India, Pakistan. Opportunities: 1. Possible growing demand. 2. Expansion reaching all segments. 3. Globalization 4. Catering to Health Consciousness of People 5. Bottled water growth Threats: 1. Health Drinks Fruit Juice Companies 2. Key competitors (Pepsi, etc) 3. Commodity prices growth 4. Image perception in certain parts of the world (case study Coca Colas strategy, www.thecoca-colacompan). Driving Forces I think the first driving force for the company is customer demand. If there is no demand it is meaning in producing the product. So for the Coca Cola, driving force is customer demand. The second one is innovation. Nowadays companies have to be able to survive and grow in an ever-changing market. In order to achieve these they should systematically innovate and deliver new products.   According to Companys late 90s earnings growth of 15-20% per year, turned in three straight years of falling profits.   It was apparent that the market was changing  and for keeping up these changes, Coca-Cola had to move from a single core product to a total beverage company.   This was a major change because their past success was base on having one successful core product.  Now Coca-Cola offers nearly 400 different products in and is still dominating the beverage industry.   The third driving force is globalization. Todays big business takes place on a global scale, and Coca-Cola is no exception.   Technology is continually changing business, and these constant changes have been making it more feasible and profitable for businesses to expand their operations globally in order to serve all different types of diverse markets around the world.   Coca-Cola is taking advantage of the large revenue opportunities made possible by participating in a global market and now offers products in 200 countries around the world.   Issues In my opinion the main issue of the Coca Cola Company is still producing its Coca Cola Classic product, which contains high levels of sugar and caffeine is causing a recent uproar on our increasingly health-conscience world.   There is a possibility that obesity concerns may reduce demand for some of their products.   In addition, the most amounts of its products are selling in the schools so this puts the pressure on Coke to provide healthier alternatives to their drinks if they want to keep selling in schools. The next problem is the Indian parliament has banned the sale of Coke products in its cafeteria. The ban came as the result of tests, including those by the Indian government, which found high concentrations of pesticides and insecticides, including lindane, DDT, malathion and chlorpyrifos, in the colas, making them unfit for consumption. Some samples tested showed the presence of these toxins to be more than 30 times the standard allowed by the European Union. Tests of samples taken from the US of the same drinks were found to be safe. As we know water is rare resource and today one of the main problems of the world is water shortage. This creating the problems in most companys operations and Coca Cola is no exception. The Companys bottling operations are facing severe shortages of water as a result of the cola major sucking huge amounts of water from the common groundwater source. To add insult to injury, the scarce water that remains has been polluted by Coca-Cola as a result of its operations. It is resulting thousands of Indian people protesting against the company. Conclusion and recommendations Though Coca Cola is performing well and gaining trust of its consumers and obtaining new consumers trust every day, it should act even better to keep its current position in beverage industry and keep on growing. The Company should increase its shareholders wealth by increasing its sales and decreasing the costs which will result higher earnings and net profit. As conclusion of analysis I have done, I suggest the following recommendations for the Coca Cola Company: Today everything is rapidly changing and companies for surviving should go step by step with those changes. The innovation gives the company key advantage among its rivals. So Coca Cola Company can introduce a new product, which many people will want to try. Coca Cola needs to continuously strengthen its brand to maintain brand loyalty and differentiate itself from its competitors, in order to maintain its strong market position. Reason of not being popular in India is the utilization of rear water resources. This put negative effect on the brand image, because of cola plant water level in the area decreases which makes the resident life miserable. If the Company wants a number one position in India they have to follow following criteria: Environmental due diligence before acquiring land or starting projects; Environmental impact assessment before commencing operations; Ground water and environmental surveys before selecting sites. Another major asset to a company of this size and clout is maintaining continuity among the workforce.   This is essential to keep the company in a positive direction, accomplishing common goals and constantly setting new goals.  

Case Study Of Goa Tourism Essay

Case Study Of Goa Tourism Essay With the liberalization of the economy in 1990s and the subsequent growth of the Indian Industry, businesses started coming to Goa for their Conferences, Meetings and Events. This has led to a growth in the business of Conference Tourism in Goa and has unique features that have the potential to create a different brand personality of Goa as a Business Tourist Destination among the domestic businesses. This paper attempts to look at the Destination of Goa which attracts Business Conferences, a trend that is seeing significant growth, both, during the season as well as during the off-season. An attempt has been made to do a qualitative study to identify the impact of Business Conferences on the brand personality of Goa. A Case Study method is adopted to study the process of Business Conference organization to capture the personality type and personality creation which occurs among the Business Conference attendees. The creation of a entertainment personality of Brand Goa is seen as the dominant image which Goa has carved in the minds of the target segment, namely, the domestic businesses tourist. INTRODUCTION Branding and Brand Equity is a widely researched area in the Marketing literature. (Aaker, 1992; Keller, 1993). It has been argued that brands and branding create value, reduce consumer search costs, reduce risks for consumers and satisfy consumer needs. (Biswas,1992; Berthon et al., 1999; Bhat and Reddy, 1998). Tourism destinations are also brands that tourists consume. Whether these brands are created or emerge on their own is a debatable point both in academics as well as in practice. The role of branding process in creating a destination brand has been tried out in India (the Incredible India brand campaign in 2010) and has been researched in terms of destination brand (Cai, 2002). Tourism destinations are also perceived as a brand (Hosany, Ekinci, and Uysal, 2007) and as such can be amenable to marketing activities that enable the development of a specific brand image due to the actions of the destination marketers or the emergence of a specific brand image due to the actions of the (supply side) players and the actions of the (demand side) tourists. Due to slow rate of change in the demand for tourism products, which create the image in the first place, the change in the image of the destination is also slow. However such changes in the product portfolio of a destination have the potential to bring about a change in the image of the destination to various segments of tourists. This article tried to look at the conceptual aspect of Brand Personality, Destination Product Portfolio and impact of specific products (Conference and Business Tourism) on Brand Personality. LITERATURE REVIEW. Keller (1993) identifies brand image as the perceptions about a brand reflected as associations existing in the memory of the consumer. These associations are formed either through direct experience or through information sources or through the inferences from already existing associations (Martinez and Pina, 2003). Destination product portfolio generates these associations in terms of giving a direct experience to the visitors to form brand related associations and it is then used in the information sources to create strong associations of the brand to create a brand image. The usage of Taj Mahal, the historic monument, as a symbol of Regency in India is to create the image of the Exquisite nature of India and this is done not only in the tourism information sources but is used by many products and services in India symbolically.(Taj Mahal Tea, Taj Group of Hotels, etc.,) Destination image which is the perception about a brand is impacted by the destination brand identity as sought to be created by the supply side players at the destination. Keller (2008) identifies brand image as consisting of (1) user profiles, (2) purchase and usage situations, (3) personality and values, and (4) history, heritage and experiences. In a destination image situation all the four aspects given above fit into the creation of a destination image even as the same aspects are available with the supply side players to create a brand identity. The conceptual aspect here to be studied is the role that image perceivers have in the creation of a brand identity. This essentially means that the brand identity sought to be created by the firm/supply side player is actually a perception which the visitor has about the product she envisages to experience. This is more so in business and conference tourism because the product i.e. convention, conference, workshops etc. are co-created as in a service situation. Most conventions and other business get-togethers are created by the firm and the d estination product manager to create an experience for the visitors. Due to the strong economic situation in India and due to the emerging economy that India has been in the last decade, there has been a greater emphasis on the firms to offer to its associates situations and experiences which are rewarding and educative in the form of business conventions at exotic locales in the country. Goa which is an internationally acclaimed tourist destination is one of such locales where there is a good amount of business conference/convention activities which are organized by various firms as a means to appreciate the efforts of its associates and employees. These conventions are of a Leisure-Business orientation. The study is a conceptual one to identify the impact that these conventions have on the brand personality and brand identity/image of Goa. METHODOLOGY The study being conceptual it was thought prudent to use a qualitative approach to the study and hence a case study approach is being taken up. Goa as a destination is chosen to understand the flow of business and convention tourism and the shape it is taking as there has been an influx of business tourism products into Goa in the last few years. Though there has been no statistical history or statistical study done to identify the type and number of business tourism visitors, expert opinion of the players in the market, both, stake holders as well as destination marketers, has been taken to identify the creation of the destination image for the business and conference tourists. Experts from the hotel industry, event management industry and the Department of Tourism which is the nodal agency to monitor and supplement tourism from the Governments side has been targeted for opinions and views which would be the basis for exploring the role of destination image creation and its impact o n the destination image of Goa. GOA: CASE FOR BUSINESS TOURISM Tourism in Goa. Politically, Goa became a part of India in 1961. It was under the Portuguese rule for more than four centuries before that. It is the smallest state of India. It was given Statehood in the year 1987 and prior to this it was considered as a Union Territory along with Daman and Diu which were also ruled by the Portuguese till 1961. Goa has area of 3702 square kilometers and has a lovely pristine beach length of 105 kilometers. Goa as a state is surrounded by the Sea to the west, by the state of Maharashtra to the north and by the state of Karnataka to the south and east. Geographically Goa can be categorized under three distinct areas v.i.z., the Western Ghats (An ecological and biodiversity region of the mountains) towards the east and south, the midlands and the coastal region. Goa has a population of about 1.45 million according to the quick estimates of the 2011 Census.Politically Goa is divided into two districts, North Goa and South Goa. The state comprises of 11 Talukas (Smaller political/administrative divisions of the state) and 189 Village Panchayats (Local Self Governments). This is the geo-political structure of Goa. In terms of economics, Goa, which is the smallest state of India in area and fourth smallest in population, has the highest per-capita income in the country. (http://unidow.com/india%20home%20eng/statewise_gdp.html). The major economic sectors are the Primary sector (Agriculture, Mining, Fisheries and Dairy farming) which contributes 11.39% of the states GDP (2009-2010 at Constant Prices), the Secondary sector (Industries, SMEs, etc.) contributing 37.73% (2009-2010 at Constant Prices) and the Tertiary sector (Services inclusive of Tourism) contributing a total of 50.88% (2009-2010 at Constant Prices).2 (http://www.goa.gov.in/pdf/goa-esurvey-2010-2011.pdf ). In terms of growth of the sectors the primary, secondary and tertiary sectors grew by 2.38%, 5.05% and 20.63% respectively in 2009-10. Tourism Growth Over the years the domestic tourism and foreign tourism increased and by the year 1985 organised tourism in terms of foreign Charter Flights started. 24 Chartered flights operated in the year 1985-86 bringing in 3568 foreign tourists with them. Though this was a minute part of the total foreign tourists in the state (3.85%) it was a beginning which would lead to the Charter Foreign Tourists forming 45.3% of the total foreign tourists in 2007. Though the ratio of Domestic Tourists to Foreign Tourists is 4:1 the average stay of the foreign tourists is generally higher. The domestic tourists stay for an average of 5 days while the average stay for the foreign tourists is 9 days. This also increases the visibility of the foreign tourists which creates an impression that there are more foreign tourists visiting the state of Goa. The chart given at the end of the paper gives the growth of tourism in Goa from 1985 to 2010. Business and Conference tourism was not a part of the tourism scenario in a significant way till the CHOGM meet (Commonwealth Heads of Governments) in 1983. This was one of the major events to happen though not connected with Business Tourism. Since then there has been an increase in the Business and Conference tourism in Goa though there has been no attempt to identify the growth in statistical terms. The tourism industry has on its own given a boost to the business and conference tourism by enhancing the capabilities of the private infrastructure such as Hotel Conference halls, Event management etc., and tried to encourage a larger business visitor profile for Goa. The industry experts view Business Tourism as a nascent offspring in tourism in Goa. There have been a number of conferences and meets in Goa that are targeted at the Business Tourist. The experts identify that at least 700-800 such small and medium Conferences/Meets/ Dealer workshops are conducted all over Goa in a Calender year. Most of these are conducted from June to October as this is the lean season for tourism and as such the facilities associated with the hotel (rooms and other infrastructure) are available. The target market for these conferences to a large extent has been the Pharma companies and also Dealers of different business organizations who converge on Goa to conduct their Sales meets or Year End meets. Most of the target market is in Delhi and Mumbai, the two most important cities as far as Business is concerned. The entire product (Conference or Dealer meet) is co-created by the Customer (business organization), the service provider (Hotel) and the Event Management organization. Most of the entertainment and other services are provided by the Event Management organization which is a part of the product creation process. Fire Dancers, Belly Dancers etc., are organized by the Event Management companies as part of the Conference. The product so created has the potential to define value to its customers and as such has the potential to impact the kind of image that customers seek in such situations. Most of the customers, according to industry experts, are from the socio-economic class B1 and B2 (SEC B1 B2) as per MRSI (2011) http://mrsi.in/sec.html. ANALYSIS AND DISCUSSION The difference between a brand and a commodity is the idea of added values (Meldrum and McDonald, 1995). These added values are associated with consumer demands in various ways. The added values are those that create the intrinsic brand personality that seeks to distinguish different brands though they could be functionally the same. In tourism, the destination personality is used to leverage the perceived image of the place and in helping tourists choose the destination in the first place (Crockett and Wood, 2002). Brand image and brand personality have been used interchangeably (Hendon and Williams, 1985) and brand image is generally synonymous with either the brands strategic personality or its reputation as a whole (Upshaw, 1995, p. 14). Keller (2008) has identified brand image as consisting of (1) user profiles, (2) purchase and usage situations, (3) personality and values, and (4) history, heritage and experiences. Goa and its history of tourism can be analyzed through this qua rtet of dimensions. Business tourists coming to Goa according to the industry experts are mostly from the SEC B1 and B2 categories. The customers are Graduates/Post-graduates, Skilled, Executives or people in Sales / Supervisory or Junior/senior executives. Entrepreneurs in terms of those who employ less than 10 people are also considered under this classification. Since there are a large number of small business meets and conferences happening in Goa the creation of a product (Business conference) in this case is entirely a co-creation between the organization and the service provider. Usually the Hotel has a Sales in-charge associated with Business and Conference tourism and he/she initiates the process of identifying such potential in the market. The Sales-in-charge would then proceed to interact with the consumer (organization) and find out the requirements. These would include the venue requirements in terms of type of food, place, facilities etc. It also includes the entertainment which is then ou tsourced to an event management organization with which the hotel has an association. Given this process the customers say in the creation of the business conference tourism experience is intrinsic. The consumer (Organization) desires to have an experience that caters or satisfies the participants based on its understanding of the people whom it is organizing the conference for, e.g., Trade meet (for its distributors), Dealers meet (for its Dealers), Annual meet (for its Sales people), Quarterly meet (for various departments of the organization) etc. Goas business tourism segment comprises of the above mentioned types of meets and conferences and has resulted in the user profile designing the conference experience for itself. This will go a long way in creating a competence for the hotel/event management organization which is co-creating the experience thereby trying to ensure future conference and meets having similar themes. Its a known fact that once the learning curve is peaked then it is easy to perform with lower costs thereby increasing the profitability to create the experience across different situations and across different customer segments. Goa has long been known as a leisure and fun tourist destination among the foreign and domestic tourists. The Tourism Master Plan (2001) had identified attraction preferences of tourists visiting Goa. 66% domestic tourists preferred the sea side while 48% preferred heritage sites. 60% foreign tourists preferred sea side. Having a leisure focus and getting business tourists to the destination requires a mix of leisure-cum-business. It is precisely this aspect that has appealed to the consumers (organizations) to help them co-create the Business Conference experience. This experience created across the 700-800 small business conferences across the state of Goa has the potential to create an image for itself as far as business-cum-leisure tourism is concerned. In almost all the business meets and conferences the fire dancers and belly dancers that are brought in from outside of Goa perform to entertain the conference/business meet participants. This has initiated a strong preference fro m the customers (organization) side to have such performances as part of the business meet/ conference experience. This has the potential to spiral into a destination image through word of mouth publicity on the type and content of business tourism experience at destination Goa. One can see the subtle change in touristic behavior that impacts some stakeholders in so far as the Casino Tourism is seen. The offshore Casions that started in Goa a few years ago are slowly impacting the image of Goa in certain segments of tourists. Though nascent there is scope for the destination to identify the major impacting elements that lead to the co-creation of the image with respect to Business Conference tourism. The process of image creation or rather experience creation and its impact on the image of the destination is an area for further research. Though this article is more conceptual there is a good potential to undertake research from a service marketing point of view, an economic point of view (Resource utilization) and also from a social point of view. Conclusions. Though Goa is not considered as a Business and Convention Tourism Destination there are small efforts being undertaken by the stakeholders in Tourism at Goa to ensure that there is a combination of Business and Pleasure for the business tourists at Goa. In pursuit of that, there is a strong experience co-creation by the stakeholders and the consumers, which is leading to a subtle image formation and destination brand personality of Goa. The subtlety is of prime importance as it does not lend itself to defined intervention to create a specific image as is done with brands in the marketing parlance. This in turn has the potential to create a brand image / brand personality for Goa which cannot be controlled to deliver a strong competitive advantage vis-à  -vis other business destinations. Industry experts point out that in order to change the image to have specific aspects of Business tourism highlighted there is a strong need to create quality infrastructure in Goa. Industry experts also point out that at best each of the 5 star category hotels has a Convention hall with a seating capacity of about 1000. In order to create a strong brand image of a Business Tourism destination it is pointed out that such halls need to be of at least 20,000- 30,000 seating capacity. That is the kind of direction which needs to be undertaken if one has to have a strong impact on the destination image. However the subtle impacts that are seen due to the co-creation of the business tourism experience also have to be borne in mind since their impact has an emerging trend rather than a planned one. Bibiliography Keller, K. (2008). Strategic  brand  management. Building, measuring, and  managing   brand  equity (3rd  edition ed.). Upper Saddle  River:  NJ:  Prentice Hall

Sin and Suffering Essay -- essays research papers

Sin and Suffering Is there a reason for sin and suffering? It is obvious the two are directly related in the Bible. In the Old Testament we see Saul/Paul feeling the wrath of God when he killed innocent people, as a king. Adam and Eve were expelled from the garden of Eden when they took fruit from a tree which God told them not to do. Today though, the relationship between sin and suffering is not so clear. We see poor, starving people in Africa. They suffer terribly, but there is no evidence that they haved sinned to the extent of being starved to death. Sin and suffering have been interpreted in different ways by different aspects of Christianity. Conservative Christians believe the Adam and Eve story to be literal history, and suffering is a direct consequence of their breaking of the covenant that Adam had with God. The Old Testament gives us an overall understanding of sin. Some beliefs include turning away from God and putting yourself before him. Not fufilling God's will or goals or rebellion or disobedience towards God. A classic view of sin is highlighted in Jeremiah (17.9) : 'Sin is that which sets up in place of God. It is an inner attitude of going against what is right, with it's basis in the heart.'; Is sin free will? Or is it something we are born with; something we have inherited from Adam? The Westminister Larger Catectism summarises the Biblical teaching of sin itself. It takes Paul's argument : 'The wages of sin is death'; in Romans.(6.23) Like this ve...

The Color Purple Essay -- essays research papers

The Color Purple by Alice Walker is a very controversial novel, which many people found to be very offensive. It is basically the struggle for one woman’s independence. The main character in The Color Purple is Celie a coloured woman with little or no education at all. She is one who has been used and abused by all the men in her life, and because of these men, she has very little courage or ambition in her life. She has so little courage, that all she wants to do is just survive. Through the various women she meets throughout here life like: Shug, her sister, and Harpo’s wife, she learns how to enjoy herself, gain courage and happiness. She finally learns enough and with the final straw she could no longer bare, she leaves her husband and becomes an independent happy woman. Celie was an abused woman from all the men in her life. She was abused and raped by her stepfather and then by her own husband. This abusiveness took away all of Celie’s ambitions and drove her into a state of fear. That is why she refers to these men only known as Mister, for she had lost her feelings. She feared them so much that she would always do whatever she was told without hesitation, because she was fearful of being beaten. The first evidence comes from the opening line of the novel, You better not never tell nobody but God†¦ (P.11). That is why all her letters open with Dear God, because she fears what will happen to her if she does tell anyone. And it is because of these men, that she has ver...

Dothea Orem Self-Care Theory

Dorothea Orem's Self-Care Theory This page was last updated on February 4, 2012 INTRODUCTION †¢Theorist : Dorothea Orem (1914-2007) †¢Born 1914 in Baltimore, US †¢Earned her diploma at Providence Hospital – Washington, DC †¢1939 – BSN Ed. , Catholic University of America †¢1945 – MSN Ed. , Catholic University of America †¢She worked as a staff nurse, private duty nurse, nurse educator and administrator and nurse consultant. †¢Received honorary Doctor of Science degree in 1976. †¢Theory was first published in Nursing: Concepts of Practice in 1971, second in 1980, in 1995, and 2001.MAJOR ASSUMPTIONS †¢People should be self-reliant and responsible for their own care and others in their family needing care †¢People are distinct individuals †¢Nursing is a form of action – interaction between two or more persons †¢Successfully meeting universal and development self-care requisites is an important compon ent of primary care prevention and ill health †¢A person’s knowledge of potential health problems is necessary for promoting self-care behaviors †¢Self care and dependent care are behaviors learned within a socio-cultural context DEFINITIONS OF DOMAIN CONCEPTSNursing – is art, a helping service, and a technology †¢Actions deliberately selected and performed by nurses to help individuals or groups under their care to maintain or change conditions in themselves or their environments †¢Encompasses the patient’s perspective of health condition ,the physician’s perspective , and the nursing perspective †¢Goal of nursing – to render the patient or members of his family capable of meeting the patient’s self care needs †¢To maintain a state of health To regain normal or near normal state of health in the event of disease or injury †¢To stabilize ,control ,or minimize the effects of chronic poor health or disability Health – health and healthy are terms used to describe living things †¦ †¢It is when they are structurally and functionally whole or sound †¦ wholeness or integrity. .includes that which makes a person human,†¦operating in conjunction with physiological and psychophysiological mechanisms and a material structure and in relation to and interacting with other human beings Environment environment components are enthronement factors, enthronement elements, conditions, and developed environment Human being – has the capacity to reflect, symbolize and use symbols †¢Conceptualized as a total being with universal, developmental needs and capable of continuous self care †¢A unity that can function biologically, symbolically and socially Nursing client †¢A human being who has â€Å"health related /health derived limitations that render him incapable of continuous self care or dependent care or limitations that result in ineffective / incomple te care. A human being is the focus of nursing only when a self –care requisites exceeds self care capabilities Nursing problem †¢deficits in universal, developmental, and health derived or health related conditions Nursing process †¢a system to determine (1)why a person is under care (2)a plan for care ,(3)the implementation of care Nursing therapeutics †¢deliberate, systematic and purposeful action, OREM’S GENERAL THEORY OF NURSING Orem’s general theory of nursing in three related parts:- †¢Theory of self care Theory of self care deficit †¢Theory of nursing system A. Theory of Self Care This theory Includes: †¢Self care – practice of activities that individual initiates and perform on their own behalf in maintaining life ,health and well being †¢Self care agency – is a human ability which is â€Å"the ability for engaging in self care† -conditioned by age developmental state, life experience sociocultural orientation health and available resources †¢Therapeutic self care demand – â€Å"totality of self care actions to be performed for some uration in order to meet self care requisites by using valid methods and related sets of operations and actions† †¢Self care requisites – action directed towards provision of self care. 3 categories of self care requisites are- oUniversal self care requisites oDevelopmental self care requisites oHealth deviation self care requisites 1. Universal self care requisites †¢Associated with life processes and the maintenance of the integrity of human structure and functioning †¢Common to all , ADL †¢Identifies these requisites as: oMaintenance of sufficient intake of air ,water, food Provision of care assoc with elimination process oBalance between activity and rest, between solitude and social interaction oPrevention of hazards to human life well being and oPromotion of human functioning 2. Developmental sel f care requisites †¢Associated with developmental processes/ derived from a condition†¦. Or associated with an event oE. g. adjusting to a new job oadjusting to body changes 3. Health deviation self care †¢Required in conditions of illness, injury, or disease . these include:– †¢Seeking and securing appropriate medical assistance Being aware of and attending to the effects and results of pathologic conditions †¢Effectively carrying out medically prescribed measures †¢Modifying self concepts in accepting oneself as being in a particular state of health and in specific forms of health care †¢Learning to live with effects of pathologic conditions B. Theory of self care deficit †¢Specifies when nursing is needed †¢Nursing is required when an adult (or in the case of a dependent, the parent) is incapable or limited in the provision of continuous effective self care.Orem identifies 5 methods of helping: oActing for and doing for others o Guiding others oSupporting another oProviding an environment promoting personal development in relation to meet future demands oTeaching another C. Theory of Nursing Systems †¢Describes how the patient’s self care needs will be met by the nurse , the patient, or both †¢Identifies 3 classifications of nursing system to meet the self care requisites of the patient:- †¢Wholly compensatory system †¢Partly compensatory system †¢Supportive – educative system †¢Design and elements of nursing system define Scope of nursing responsibility in health care situations †¢General and specific roles of nurses and patients †¢Reasons for nurses’ relationship with patients and †¢Orem recognized that specialized technologies are usually developed by members of the health profession †¢A technology is systematized information about a process or a method for affecting some desired result through deliberate practical endeavor, with or w ithout use of materials or instruments. Categories of technologies 1. Social or interpersonal †¢Communication adjusted to age, health status Maintaining interpersonal, intra group or inter group relations for coordination of efforts †¢Maintaining therapeutic relationship in light of psychosocial modes of functioning in health and disease †¢Giving human assistance adapted to human needs ,action abilities and limitations 2. Regulatory technologies †¢Maintaining and promoting life processes †¢Regulating psycho physiological modes of functioning in health and disease †¢Promoting human growth and development †¢Regulating position and movement in space OREM’S THEORY AND NURSING PROCESS †¢Nursing process presents a method to determine the self care deficits and hen to define the roles of person or nurse to meet the self care demands. †¢The steps within the approach are considered to be the technical component of the nursing process. †¢Orem emphasizes that the technological component â€Å"must be coordinated with interpersonal and social processes within nursing situations. Nursing Process Orem’s Nursing Process †¢Assessment †¢Diagnosis and prescription; determine why nursing is needed. analyze and interpret –make judgment regarding care †¢Design of a nursing system and plan for delivery of care †¢Production and management of nursing systemsStep 1-collect data in six areas:- †¢The person’s health status †¢The physician’s perspective of the person’s health status †¢The person’s perspective of his or her health †¢The health goals within the context of life history ,life style, and health status †¢The person’s requirements for self care †¢The person’s capacity to perform self care †¢Nursing diagnosis †¢Plans with scientific rationaleStep 2 †¢Nurse designs a system that is wholly or partly compe nsatory or supportive-educative. †¢The 2 actions are:- Bringing out a good organization of the components of patients’ therapeutic self care demands †¢Selection of combination of ways of helping that will be effective and efficient in compensating for/ overcoming patient’s self care deficits †¢Implementation †¢evaluationStep 3 †¢Nurse assists the patient or family in self care matters to achieve identified and described health and health related results. collecting evidence in evaluating results achieved against results specified in the nursing system design †¢Actions are directed by etiology component of nursing diagnosis †¢evaluationApplication of Orem’s theory to nursing process Therapeutic self care demandAdequacy of self care agencyNursing diagnosisMethods of helping Air Maintain effective respiration Water No problem Food maintain sufficient intakeInadequate Adequate InadequatePotential for impaired respiratory status P F fluid imbalance Actual nutritional deficit r/t nauseaGuiding & directing Teaching Providing physical support Hazards Prevent spouse abuse Promotion of normalcyInadequate InadequateP/F injury A/d in environment Shared housingPersonal development Guiding & directing Guiding & directingMaintain developmental environment Support  ¬ed normalcy in environment Prevent /manage dev threatInadequate InadequateActual delay in normal dev. R/T early parenthood Level of education Dev deficit r/t loss of reproductive organsGuiding & directing Providing psy support Providing physical, psy support Maintenance of health status Management of disease process Inadequate InadequateP/F contd. alterations in health status P/F UTIGuiding & directing, teaching Guiding & directing, teaching Adherence to med regimen Awareness of potential problemsInadequate InadequateP/F ? dherence in self catheterization & OPD RT Actual deficit in awareness of advisability of HRT & RT effectsteaching teaching Adjust to los s of reproductive ability & dev healthy view of illness Adjust life style to cope with change Inadequate InadequateActual threat to self image Actual self deficit in planning for future needs Providing psy support Guiding & directing OREM’S WORK AND THE CHARACTERISTICS OF A THEORY †¢Orem's theory ointerrelate concepts in such a way as to create a different way of looking at a particular phenomenon ois logical in nature. ois relatively simple yet generalizable ois basis for hypothesis that can be tested contribute to and assist in increasing the general body of knowledge within the discipline through the research implemented to validate them ocan be used by the practitioners to guide and improve their practice omust be consistent with other validated theories ,laws and principles Strengths †¢Provides a comprehensive base to nursing practice †¢It has utility for professional nursing in the areas of nursing practice nursing curricula ,nursing education administrat ion ,and nursing research †¢Specifies when nursing is needed †¢Her self-care approach is contemporary with the concepts of health promotion and health maintenance Limitations In general system theory a system is viewed as a single whole thing while Orem defines a system as a single whole, thing. †¢Health is often viewed as dynamic and ever changing. †¢The theory is illness oriented. RESEARCH ON OREM'S THEORY 1. Self-care requirements for activity and rest: an Orem nursing focus 2. Nursing diagnoses in patients after heart catheterization–contribution of Orem 3. Self-care–the contribution of nursing sciences to health care 4. Self-care: a foundational science 5. Orem's self-care deficit nursing theory: its philosophic foundation and the state of the science 6. Dorothea E. Orem: thoughts on her theory . Orem's theory in practice. Hospice nursing care 8. Solving the Orem mystery: an educational strategy 9. Orem's family evaluation REFERENCES †¢Ore m, D. E. (1991). Nursing: Concepts of practice (4th ed. ). St. Louis, MO: Mosby-Year Book Inc. †¢Taylor, S. G. (2006). Dorthea E. Orem: Self-care deficit theory of nursing. In A. M. †¢Tomey, A. & Alligood, M. (2002). Significance of theory for nursing as a discipline and profession. Nursing Theorists and their work. Mosby, St. Louis, Missouri, United States of America. †¢Whelan, E. G. (1984). Analysis and application of Dorothea Orem’s Self-care Practuce Model.Retrieved October 31, 2006. †¢George B. Julia , Nursing Theories- The base for professional Nursing Practice, 3rd ed. Norwalk, Appleton & Lange. †¢Wills M. Evelyn, McEwen Melanie (2002). Theoretical Basis for Nursing Philadelphia. Lippincott Williams& wilkins. †¢Meleis Ibrahim Afaf (1997) , Theoretical Nursing : Development & Progress 3rd ed. Philadelphia, Lippincott. †¢Taylor Carol,Lillis Carol (2001)The Art & Science Of Nursing Care 4th ed. Philadelphia, Lippincott. †¢Potter A P atricia, Perry G Anne (1992) Fundamentals Of Nursing –Concepts Process & Practice 3rd ed. London Mosby Year Book.

Equality between Man and Women’s Controversy

Equality has been a controversial issue ever since time began. Whether it be race, sex, or religion, it has always been an unsettled topic of concern. Equality between men and women is often brought into society. I think men and women should be treated equal from all perspectives. Gender is what makes women different from men, but does not make women incapable of compiling valuable choices. Women and men have the ability to make decisions that will benefit all people in a fair way. As it is, men are most often oted into our government for their ability to make law abiding decisions. It is my personnel belief that women have the intelligence to do the same. The views of John and Abigail Adams, as well as Benjamin Rush, illustrate the different opinions regarding John and Abigail Adams have animosity relating to the subject of equality. My interpretation is that Abigail Adams believes that women should be recognized in the republican society. Abigail threatens a rebellion if herself and other women are not given he attention and care they so desire. She speaks of the neglect in education to the daughters whereas John thinks the sons are being deprived of education. John Adams plainly laughs at his wife†s remarks. He explains the turbulence that has broken out among governments everywhere, due to the absolute power of husbands over their wives. It is brought to me that John Adams believes, and will forever believe, in the absolute power of men in the republican society. Abigail Adams feels that women should have ore of an opportunity in the republican society. John Adams believes that the masculine system is fine as it is. According to Benjamin Rush, women†s education is extremely important. He believes that female education should be accommodated to the welfare of society, manner, and the government of the country. As I understand it, Rush wants women to be educated in these things so that they can intelligently instruct their children in the same way. He ensures that learning vocal music will make domestic life more soothing and ossibly easier. It will take away the distress of noisy children and a husband. Benjamin Rush looks highly upon novels and believes that reading them will make a young lady more of a humanitarian. He states that some men think of a woman that is educated in morals, physical and religious truth, is unfriendly to the domestic character of a women. He goes on to say that this statement is the prejudice of men with little minds. Primarily, Rush concludes that if females were better educated, they would be more useful in domestic life. Children would learn wisdom in all aspects if their mothers were better educated. Benjamin Rush is a smart man and I agree with a lot of his writing. Men and women should always be treated as equals. John and Abigail had a different opinion on that. She believed they should and he believed they shouldn†t. Rush believed that if women were educated on the same things as men, life all together would Equality has long been a major issue in society. As for myself, there is no reason that any one person should be treated better or worse than the next.